Browsing COM 2003 Volume 8 by Author "Boshoff-Jansen, Jeannette"
Now showing items 1-1 of 1
-
Radio en geïntegreerde bemarkingskommunikasie: kritiese vraagstukke
Boshoff-Jansen, Jeannette; Mulder, Dalme (University of the Free State, 2003)Radio stations cannot only pay attention to their on-air product and presume that it will ensure the desired listenership figures and optimal advertisers. Radio stations that want to be successful - as a radio station ...