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    “Oh, now I get it ...”: comic dupe irony in print advertising 

    Conradie, Marthinus (University of the Free State, 2013)
    English:Advertising texts are typically designed to engage audiences in the process of meaning construction. This article conducts a relevance theoretic analysis of a sample of print advertisements that employ a specific ...
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    Signposting the inferencing route: a relevance theoretic analysis of intertextuality and metaphors in print advertisements 

    Conradie, Marthinus (University of the Free State, 2013)
    English: This article reports an analysis of the manner in which copywriters use direct and indirect product claims to guide consumers’ interpretations of metaphors in print advertisements. The analysis utilises a relevance ...
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    Lingual primitives and critical discourse analysis: a case of gender ideology in Cosmopolitan 

    Conradie, Marthinus (University of the Free State, 2013)
    English: This article investigates the utility of combining critical discourse analysis with the framework of lingual primitives advanced by Weideman (2011), in a critical analysis of gender ideology in the women’s lifestyle ...

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    Conradie, Marthinus (3)
    SubjectAdvertising (2)Comic dupe irony (1)Consumers (1)Gender ideology (1)Intertextuality (1)Magazines (1)... View MoreDate Issued2013 (3)Has File(s)Yes (3)

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