English:Advertising texts are typically designed to engage audiences in the process of meaning construction. This article conducts a relevance theoretic analysis of a sample of print advertisements that employ a specific ...

English: This article reports an analysis of the manner in which copywriters use direct and indirect product claims to guide consumers’ interpretations of metaphors in print advertisements. The analysis utilises a relevance ...

English: This article investigates the utility of combining critical discourse analysis with the framework of lingual primitives advanced by Weideman (2011), in a critical analysis of gender ideology in the women’s lifestyle ...