Now showing items 1-2 of 2
Customer delight as an antecedent of customer loyalty in the South African banking industry
(University of the Free State, 2014-07)
Simply delivering customers’ expected level of service results in waning customer perceptions of service quality and perceived value in any service industry. Favourable customer perceptions are gained through exceptional ...
Customer retention strategies in the South African mobile phone network industry
(University of the Free State, 2015-01)
English: Customer retention in business is important to increase market share and profits. To retain customers in a competitive business environment, a set of marketing mix strategies, comprising of product, process, price, ...