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Customer delight as an antecedent of customer loyalty in the South African banking industry
(University of the Free State, 2014-07)
Simply delivering customers’ expected level of service results in waning customer perceptions of service quality and perceived value in any service industry. Favourable customer perceptions are gained through exceptional ...
The impact of entrepreneurial characteristics and business practices on the long term survival of small and medium enterprises (SMEs)
(University of the Free State, 2011)
In South Africa, entrepreneurial ventures have a low survival rate as entrepreneurs start businesses but are unable to turn them into sustainable businesses (Foxcroft, Wood, Segal, Herrington and Kew, 2002: 14). Fatoki and ...
A portfolio approach to improving market and credit risk management
(University of the Free State, 2011-12-15)
English: The credit crisis (which began in August 2008) has affected almost every segment of the international financial system. Credit has been severely curtailed as banks struggle to contain further losses caused by ...
An analysis of the process from innovation to commercialization: a South African perspective
(University of the Free State, 2012-10-17)
English: Economies, organizations (small, medium and large) and individuals must discover and commercialize new products in order to compete and prosper in the 21st century global economy. The importance of introducing new ...
Challenges faced by urban Zimbabwean women entrepreneurs
(University of the Free State, 2011-11)
The primary objective of this study was to investigate the challenges that urban Zimbabwean women entrepreneurs face. The study was motivated by the theoretical findings that women have always been discriminated against ...
Challenges faced by urban Zimbabwean women entrepreneurs
(University of the Free State, 2011-11)
The primary objective of this study was to investigate the challenges that urban Zimbabwean
women entrepreneurs face. The study was motivated by the theoretical findings that women
have always been discriminated against ...
The personal financial management practices of young married couples
(University of the Free State, 2011-12)
English: An economic crisis has severe consequences for a country in terms of high job losses, lower income and a decrease in investments. Consumer demands are an important factor to help keep the economy strong, but when ...
The impact of product placement on consumer involvement in the South African automotive industry
(University of the Free State, 2016-01)
This study contributes to the effectiveness of product placement as a marketing communications strategy responsible for consumer involvement with the product. In today’s communication environment, marketers are experiencing ...
The impact of the South African business enviroment on the availability of debt finance to new small and medium enterprises
(University of the Free State, 2010-07)
South Africa suffers from high unemployment with an official estimate of approximately
24.5% of the economically active population unemployed (Statistics South Africa, 2009). In
addition, the country experiences high ...
Returns on initial public offerings (IPOs) on the Johannesburg Securities Exchange (JSE): success and failure patterns
(University of the Free State, 2013-07)
Initial Public Offerings (IPOs) offer a fresh source of capital that is vital to the growth of the company and provides the company and existing shareholders a liquid market for their shares. An IPO renders investors an ...