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    Social media marketing versus traditional marketing in the South African motor industry 

    Grobler, Elizna (University of the Free State, 2014-06)
    Abstract not available
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    The impact of product placement on consumer involvement in the South African automotive industry 

    Ntsike, 'Mapaseka Susan (University of the Free State, 2016-01)
    This study contributes to the effectiveness of product placement as a marketing communications strategy responsible for consumer involvement with the product. In today’s communication environment, marketers are experiencing ...
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    Challenges faced by urban Zimbabwean women entrepreneurs 

    Nani, Gwendoline Vusumuzi (University of the Free State, 2011-11)
    The primary objective of this study was to investigate the challenges that urban Zimbabwean women entrepreneurs face. The study was motivated by the theoretical findings that women have always been discriminated against ...
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    The personal financial management practices of young married couples 

    Grobbelaar, Chrizaan (University of the Free State, 2011-12)
    English: An economic crisis has severe consequences for a country in terms of high job losses, lower income and a decrease in investments. Consumer demands are an important factor to help keep the economy strong, but when ...
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    The impact of the South African business enviroment on the availability of debt finance to new small and medium enterprises 

    Fatoki, Olawale Olufunso (University of the Free State, 2010-07)
    South Africa suffers from high unemployment with an official estimate of approximately 24.5% of the economically active population unemployed (Statistics South Africa, 2009). In addition, the country experiences high ...
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    Customer's perceptions of business units within an agricultural business in South Africa 

    Alsemgeest, Liezel (University of the Free State, 2011-11)
    English: The benefits that customer relationship management bring forth are critical factors such as customer satisfaction and loyalty Customer satisfaction is a well-researched subject in Management and has been referred ...
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    The impact of entrepreneurial characteristics and business practices on the long term survival of small and medium enterprises (SMEs) 

    Neneh, Brownhilder Ngek (University of the Free State, 2011)
    In South Africa, entrepreneurial ventures have a low survival rate as entrepreneurs start businesses but are unable to turn them into sustainable businesses (Foxcroft, Wood, Segal, Herrington and Kew, 2002: 14). Fatoki and ...
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    An analysis of the process from innovation to commercialization: a South African perspective 

    Booysen, Karen (University of the Free State, 2012-10-17)
    English: Economies, organizations (small, medium and large) and individuals must discover and commercialize new products in order to compete and prosper in the 21st century global economy. The importance of introducing new ...
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    A portfolio approach to improving market and credit risk management 

    Botha, Marius (University of the Free State, 2011-12-15)
    English: The credit crisis (which began in August 2008) has affected almost every segment of the international financial system. Credit has been severely curtailed as banks struggle to contain further losses caused by ...
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    Customer delight as an antecedent of customer loyalty in the South African banking industry 

    Coetzee, Alexander (University of the Free State, 2014-07)
    Simply delivering customers’ expected level of service results in waning customer perceptions of service quality and perceived value in any service industry. Favourable customer perceptions are gained through exceptional ...
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    AuthorBooysen, Karen (2)Nani, Gwendoline Vusumuzi (2)Neneh, Brownhilder Ngek (2)Alsemgeest, Liezel (1)Botha, Marius (1)Coetzee, Alexander (1)Fatoki, Olawale Olufunso (1)Fourie, Johanna Maria (1)Grobbelaar, Chrizaan (1)Grobler, Elizna (1)... View MoreSubjectDissertation (M.Com. (Business Management))--University of the Free State, 2010 (3)Thesis (Ph.D. (Business Management))--University of the Free State, 2011 (3)Businesswomen -- Zimbabwe (2)Credit -- Management (2)Customer loyalty (2)Customer satisfaction (2)Customer services (2)Dissertation (M.Com (Business Management))--University of the Free State, 2015 (2)Dissertation (M.Com. (Business Management))--University of the Free State, 2011 (2)Dissertation (M.Com. (Business Management))--University of the Free State, 2014 (2)... View MoreDate Issued2011 (6)2010 (4)2015 (4)2014 (3)2016 (3)2012 (1)2013 (1)Has File(s)Yes (22)

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