Browsing COM 2010 Volume 15 by Author "Beelders, Tania"

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    • Exploring reaction to subliminal codes in print advertising 

      Judeel, Ilse; Mulder, Dalme; Beelders, Tania (Department of Communication Science, University of the Free State, 2010)
      Advertising is a huge industry and has a perpetual influence on any economy. Although visual communication lies at the core of advertising effectiveness, the power of visual communication does not nearly receive the ...