Browsing COM 2013 Volume 18 by Title

Now showing items 11-11 of 11

The uses and gratifications of music, by personality type, of a central South African radio station's audience

Kotzee, Rozanne; Breytenbach, H. J. (Department of Communication Science, University of the Free State, 2013)

While music is the main product of many radio stations, this study seeks to gain insight into the music preferences of a central South African radio station’s audience. The study into the personality psychology of music ...