Browsing COM 2013 Volume 18 by Title
Now showing items 7-11 of 11
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A measuring instrument for the active consumer stakeholder concept among South African brand leaders
(Department of Communication Science, University of the Free State, 2013)This study argues that consumers no longer take the actions of brand leaders for granted. Instead, they challenge and are inherently active. Although consumers have long been recognised as stakeholders by brand leaders, ... -
Participatory anchored development in South Africa as evaluated at Thusong Service Centres
(Department of Communication Science, University of the Free State, 2013)This article focuses on the principles of participatory development communication. It is argued that that participation may exist only on a conceptual and ideological level in government policies in South Africa, resulting ... -
The rise and fall of the public service broadcasting in South Africa: a motivation for a new broadcasting model (television)
(Department of Communication Science, University of the Free State, 2013)In the article it is argued that South Africa needs a new broadcasting model. Such a model should go beyond the present three-tier system and the Reithian model. A single level with distributed or wider-dissemination ... -
Sustaining school-community partnership through effective communication
(Department of Communication Science, University of the Free State, 2013)This article investigates the impact of effective communication towards sustaining school-community partnerships. Motivating the study is the argument that studies on school-community partnerships within a South African ... -
The uses and gratifications of music, by personality type, of a central South African radio station's audience
(Department of Communication Science, University of the Free State, 2013)While music is the main product of many radio stations, this study seeks to gain insight into the music preferences of a central South African radio station’s audience. The study into the personality psychology of music ...