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    • Identifying the ‘big spenders’ at a national arts festival 

      Kruger, Martinette; Saayman, Melville; Saayman, Andrea (University of the Free State, 2012)
      English: This article aims to apply expenditure-based segmentation to visitors to the Klein Karoo National Arts Festival. Surveys conducted at the Festival from 2005 to 2011 and ANOVA analyses were used to divide the ...