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    Brand storytelling: the case of Coca-Cola 's journey corporate website 

    Du Plessis, Charmaine (Department of Communication Science, University of the Free State, 2015)
    Brand storytelling is an evolving branding technique which involves continuous narratives about the brand through publishing and sharing useful brand-related content with consumers. Publishing content no longer includes ...

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    AuthorDu Plessis, Charmaine (1)Subject
    Brand content (1)
    Brand storytelling (1)
    Consumer experiences (1)
    Content marketing (1)
    Corporate website (1)
    ... View MoreDate Issued2015 (1)Has File(s)Yes (1)

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