Now showing items 1-5 of 5
HIV/AIDS campaigns: a process model perspective
(Department of Communication Science, University of the Free State, 2009)
This research emerges within the context of the rapidly raising levels of human immunodeficiency virus (HIV) infections amongst young adults and the escalation of deaths from acquired immunodeficiency syndrome (Aids). ...
A critical perspective on the reception on three LoveLife billboards in rural Transkei
(Department of Communication Science, University of the Free State, 2006)
One of South Africa's biggest NGOs, LoveLife, has attracted its share of controversy since its inception in 1999. Recently, the Global Fund to Fight Aids, Tuberculosis and Malaria which contributed 30% of LoveLife's ...
'n Fantasietema-analasie van Maas se artikel 666 is net 'n syfer
(Department of Communication Science, University of the Free State, 2011)
Given the reality of persuasive communication practices in South Africa, the question arises as to which rational and/or non-rational characteristics of the contents of rhetorical messages contribute to the way in which ...
Reflective visual literacy: far more than meets the eye
(Department of Communication Science, University of the Free State, 2010)
The commonly accepted notion that a picture is worth a thousand words paradoxically places greater communicative value on images than on spoken or written language. Ironically, a lingering precedence of letters and numbers ...
The promotion of neo-conservatism through contemporary Hollywood film with reference to Spielberg's Saving Private Ryan (1999)
(University of the Free State, 2004)
This article proposes that current mainstream Hollywood film deliberately espouses a kind of neo-conservatism, replacing the apocalyptic pessimism typical of the so-called crisis cinema of the eighties. One might welcome ...