Browsing Communitas by Issue Date
Now showing items 1-20 of 193
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Formulating messages for illiterate rural communities
(University of the Free State, 2000)There is growing realisation of the difficulty to communicate with illiterate rural communities in South Africa. It is imperative that we also begin to use communication media that really "speak" to the people. The main ... -
To touch or not to touch: communication between physician and patient - a pilot study
(University of the Free State, 2000)In this article the act of touch as a form of rumverbal communication, which constitutes part of the "unspoken" or "silent sound" message between the doctor and patient, is investigated. Communication researchers often ... -
Information skills in organisations: a needs analysis
(University of the Free State, 2000)The basic tenet of information provision is to provide the right person with the right iriformation at the right time and in the right format. This process requires specialised skills and trained professionals. This study ... -
Aspekte van luistervaardigheid in gemeenskapsonderrig
(University of the Free State, 2000)It has been said that it is the province of knowledge to speak, and the province of wisdom to listen. This statement emphasises the importance of the ability to listen effectively in any communicative encounter, but it ... -
Enkele aspekte en implikasies van magsafstand as dimensie van kulturele variasie in gemeenskapsonderrig
(University of the Free State, 2000)Power distance as cultural dimension has been maintained by people since Plato's time. It fonns an integral part of the interaction of an individual from one culture with an individual from another culture. When ... -
New shades of "whiteness": white identity in a multicural, democratic South Africa
(University of the Free State, 2000)"Whiteness", an extremely successful ideological construction of modernist colonisation, is by definition a construction of power: Whites as the privileged group take their identity as the nonn and the standard by which ... -
Perceptiveness of UFS students towards racial messages in newspapers: a pilot study
(University of the Free State, 2001)The South African media was dissected by the Human Rights Commission (HRC) in 1998, following complaints that certain media were allegedly guilty of racism and creating racial stereotypes. However, the process of the ... -
The idea of changing places in intercultural communication
(University of the Free State, 2001)This article explores the idea of "changing places" in intercultural communication within the context of the class room and the courts in our communities. The authors argue that in order to address the legacy of colonial ... -
Integrated marketing communication: exploring industry practices and perceptions in South Africa
(University of the Free State, 2001)A major new phenomenon confivnting the marketing communication industry in the new millennium is integrated marketing communication (IMC). Although this concept was conceived in the early I 990s, it is still relatively ... -
Waarneming as data-insamelingsmetode in gemeenskapskommunikasie
(University of the Free State, 2001)Observation is by definition an activity that human beings partake in on a daily basis. As a research tool observation has to a great extent been limited to certain sub-disciplines - specifically Anthropology. Due to ... -
The role of radio integrated marketing communication
(University of the Free State, 2001)Radio, the oldest broadcasting medium, is still a hugely popular medium reaching more than eighty five per cent of the South African population. Radio's output is intimate, friendly and approachable rather than glamorous. ... -
On communication in Villa Bravado at the UFS
(University of the Free State, 2001)Abstract not available -
The use of SMS as marketing technique in intergrated marketing communication
(University of the Free State, 2002)The 20th century had been characterised by technological developments that had revolutionised communication on a global stand. The development from the stone-age type of communication to present advancements has led to ... -
Health communication training for physicians: a qualitative study among UFS medical students
(University of the Free State, 2002)Complaints from patients about their doctors' communication have been on the increase during the past decades .. A certain group of researchers are of the opinion that doctors find themselves fully in the world of human ... -
Reflections on transforming Lolita: the (de)generation of an image
(University of the Free State, 2002)This article deals with Vladimir Nabakov's "Lolita", a literary work discovered by Graham Greene in 1955, as image. More specifically, the transformation of Nabokov's original image and the subsequent absorption of ... -
Gedagtes oor uitkomsgebaseerde onderrig vir die kommunikasiekunde
(University of the Free State, 2002)This article focuses on aspects of Outcomes Based Education (OBE) as a tool for facilitating the acquisition of skills and competencies in the study of Communication Science. It starts off whith an argument for the ... -
Communication in the management of change: applications to the private an public sector
(University of the Free State, 2002)Change is now widely accepted as an inevitable consequence of modem management. As such, practitioners from various disciplines are required to take responsibility for the management of change and its resultant transitions. ... -
Pleasantille: an existential communication journey
(University of the Free State, 2002)In this article the American film Pleasantville, directed by Gary Ross, is analysed from an existential communication perspective. The concepts of authentic and inauthentic modes of existence are highlighted in the ... -
Towards effective intergrated governance and communication
(University of the Free State, 2002)Abstract not available