Now showing items 178-193 of 193

    • Ubuntu and the cinematic dramaturgy of Elelwani 

      Rodny-Gumede, Ylva (Department of Communication Science, University of the Free State, 2017)
      In this article the author shows how the dramaturgy of Elelwani (wa-Luruli 2012) challenges theories around narration and audience interaction as articulated in the analysis of North American and European films, instead ...
    • The use of SMS as marketing technique in intergrated marketing communication 

      Msindwana, Andile A.; Mulder, Dalme (University of the Free State, 2002)
      The 20th century had been characterised by technological developments that had revolutionised communication on a global stand. The development from the stone-age type of communication to present advancements has led to ...
    • The use of Twitter in branding: the case of the University of the Free State 

      Snyman, Annette; Mulder, Dalmé (Department of Communication Science, University of the Free State, 2014)
      Twitter is shaping brand communication globally at a mere 140 characters a time. Although Twitter is seen as a social media platform with little impact, the number of followers that can be attained “tweet” another story. ...
    • The uses and gratifications of music, by personality type, of a central South African radio station's audience 

      Kotzee, Rozanne; Breytenbach, H. J. (Department of Communication Science, University of the Free State, 2013)
      While music is the main product of many radio stations, this study seeks to gain insight into the music preferences of a central South African radio station’s audience. The study into the personality psychology of music ...
    • Using the information needs of internet users in combating disruptive innovation in the news paper industry 

      Conradie, D. P.; Diederichs, Pedro (Department of Communication Science, University of the Free State, 2012)
      This article focuses on the relatively new concept of disruptive innovation, which has proved to be a useful analytical tool for understanding how technological innovation can play an important role in shaping many industries ...
    • Using visual data to 'save lives' in the age of AIDS? 

      Mnisi, Thoko; De Lange, Naydene; Mitchell, Claudia (Department of Communication Science, University of the Free State, 2010)
      This article outlines the use of a digital archive, a data set of staged photos around HIV and Aids related stigma, with educators in two rural schools, exploring their views on using it in their teaching to address stigma. ...
    • VCT: voluntary counselling and testing or veritable communication tragedy? 

      Coertze, Geraldine (Department of Communication Science, University of the Free State, 2008)
      This article examines the communication factors and the prevailing socio-cultural context which underlies the lack of VCT uptake amongst male construction workers in South Africa. The article is based on focus group ...
    • Visual communication - a transcendental empirical-perspective 

      Strauss, D. F. M. (Department of Communication Science, University of the Free State, 2010)
      The recent pictorial turn, succeeded by a visual turn, led to a new appreciation of visual communication in human culture. Communication is normally associated with subjectsubject rela tions. The qualification “visual” ...
    • Visual dimensions of academic discourse in higher education 

      Archer, Arlene (Department of Communication Science, University of the Free State, 2010)
      This article explores the visual nature of academic discourse within Higher Education in South Africa. It provides insight into the increasing influence of the visual in academic writing – arguing that the materiality ...
    • The 'visual spectacle' of soap opera and reality television 

      Burger, Mariekie (Department of Communication Science, University of the Free State, 2010)
      In contrast to the concerns of scholars that the visual spectacle of television lulls audiences into passive consumption of pre-packaged entertainment, this article argues that popular television formats can address ...
    • Visually representing social change - the South African social documentary photographer and the struggle 

      Saayman-Hattingh, Heidi (Department of Communication Science, University of the Free State, 2011)
      This research argues that the 1976 Soweto Uprisings as well as the release of Nelson Mandela in 1990 and the first democratic elections held in 1994 impacted significantly on the South African social documentary photographer, ...
    • Vryheid van spraak en toegang tot inligting as transformasiedrywers in 'n maatskappy 

      Crowther, Jonathan (Department of Communication Science, University of the Free State, 2012)
      Abstract not available
    • Waarneming as data-insamelingsmetode in gemeenskapskommunikasie 

      Van Rheede van Oudtshoorn, G. P. (University of the Free State, 2001)
      Observation is by definition an activity that human beings partake in on a daily basis. As a research tool observation has to a great extent been limited to certain sub-disciplines - specifically Anthropology. Due to ...
    • The wedge that cracked the rock - a pioneering woman journalist 

      Rabe, Lizette (Department of Communication Science, University of the Free State, 2006)
      This article explores some aspects of the pioneering nature of the career of journalist Rykie van Reenen, professed to be “undoubtedly the most outstanding Afrikaans journalist of the [twentieth] century” (Giliomee ...
    • What do I do with my degree? The value of studying in the Humanities 

      Marais, Willemien (Department of Communication Science, University of the Free State, 2007)
      What is the value of studying in the Humanities? I’m often confronted with this question by prospective students as well as current students in the Humanities. On some level, it seems that degrees in the Humanities are ...
    • Women voices in the media of the Afrikaans language commumity - an historical perspective 

      Rabe, Lizette (University of the Free State, 2004)
      How were the voices of women journalists in the Afrikaans speaking community in South Africa heard over the past century? Who were these women, and who pioneered the way before them? This article investigates the origin ...