Now showing items 168-187 of 193

    • Tattooing amongst youth in Bloemfontein: skin deep communicative signs of a minority group? 

      Lombard, Elbie; Bergh, Luna (Department of Communication Science, University of the Free State, 2014)
      This article reports on a research project that was undertaken to determine both the scope and communicative value of tattoos mainly among students of the University of the Free State (UFS) in Bloemfontein, South Africa. ...
    • Teacher narratives on the teaching of sexuality and HIV/AIDS education 

      Francis, Dennis (Department of Communication Science, University of the Free State, 2012)
      This article interrogates two questions: what do teachers believe about their training and preparation to teach sexuality education, and how do teachers reconcile their own identities and beliefs with the content of sexuality ...
    • Thinking about mass communication research 

      Fourie, Pieter J. (Department of Communication Science, University of the Free State, 2011)
      The article presents an argument for a return to phenomenological (mass) communication research. The article is informed by social semiotics' emphasis on the multimodality of communication and phenomenological hermeneutics' ...
    • Third screens, third cinema, third worlds and triadomania: examining cellphilm aesthetics in visual culture 

      Dockney, Jonathan; Tomaselli, Keyan G. (Department of Communication Science, University of the Free State, 2010)
      This article discusses cellphilm aesthetics and their resultant effect for visual culture in the 21st century. The new media have impacted traditional analogue structures with profound effects. The cellphone, for example, ...
    • Time and communication 

      Strauss, D. F. M (Department of Communication Science, University of the Free State, 2014)
      This article commences by paying attention to the dual role of signs, as physical subjects and communicative objects – both being correlated with physical law and communicative principles. In order to show that time ...
    • To touch or not to touch: communication between physician and patient - a pilot study 

      Pepler, Elsabe (University of the Free State, 2000)
      In this article the act of touch as a form of rumverbal communication, which constitutes part of the "unspoken" or "silent sound" message between the doctor and patient, is investigated. Communication researchers often ...
    • Towards effective intergrated governance and communication 

      Belot, S. T. (University of the Free State, 2002)
      Abstract not available
    • Towards sustainable learning environments: deconstructing discourse of social justice in the english home language class room 

      Govender, Rodelle; Muthukrishna, Nithi (Department of Communication Science, University of the Free State, 2012)
      Internationally there have been calls for the creation of sustainable learning environments. Education is seen as a key tool for building a sustainable community and society. A key issue in these debates is that the school ...
    • Transforming Cor, die ander van Gogh from radio play to stage production for multicultural audiences 

      Krige, M. (Department of Communication Science, University of the Free State, 2005)
      When adapting a radio play to be performed on a stage, the limitations and capabilities of both mediums have to be considered and dealt with in the adaptation process. Such an adaptation and transformation was attempted ...
    • Transmission and dialogue in the problematic of communication 

      Caldwell, Marc (Department of Communication Science, University of the Free State, 2014)
      The term dialogue is a tantalising synonym for “communication”, and is often considered more “communicative” than transmission. In fact, we have come to refer to transmission and dialogue paradigms at a time when the ...
    • Ubuntu and the cinematic dramaturgy of Elelwani 

      Rodny-Gumede, Ylva (Department of Communication Science, University of the Free State, 2017)
      In this article the author shows how the dramaturgy of Elelwani (wa-Luruli 2012) challenges theories around narration and audience interaction as articulated in the analysis of North American and European films, instead ...
    • The use of SMS as marketing technique in intergrated marketing communication 

      Msindwana, Andile A.; Mulder, Dalme (University of the Free State, 2002)
      The 20th century had been characterised by technological developments that had revolutionised communication on a global stand. The development from the stone-age type of communication to present advancements has led to ...
    • The use of Twitter in branding: the case of the University of the Free State 

      Snyman, Annette; Mulder, Dalmé (Department of Communication Science, University of the Free State, 2014)
      Twitter is shaping brand communication globally at a mere 140 characters a time. Although Twitter is seen as a social media platform with little impact, the number of followers that can be attained “tweet” another story. ...
    • The uses and gratifications of music, by personality type, of a central South African radio station's audience 

      Kotzee, Rozanne; Breytenbach, H. J. (Department of Communication Science, University of the Free State, 2013)
      While music is the main product of many radio stations, this study seeks to gain insight into the music preferences of a central South African radio station’s audience. The study into the personality psychology of music ...
    • Using the information needs of internet users in combating disruptive innovation in the news paper industry 

      Conradie, D. P.; Diederichs, Pedro (Department of Communication Science, University of the Free State, 2012)
      This article focuses on the relatively new concept of disruptive innovation, which has proved to be a useful analytical tool for understanding how technological innovation can play an important role in shaping many industries ...
    • Using visual data to 'save lives' in the age of AIDS? 

      Mnisi, Thoko; De Lange, Naydene; Mitchell, Claudia (Department of Communication Science, University of the Free State, 2010)
      This article outlines the use of a digital archive, a data set of staged photos around HIV and Aids related stigma, with educators in two rural schools, exploring their views on using it in their teaching to address stigma. ...
    • VCT: voluntary counselling and testing or veritable communication tragedy? 

      Coertze, Geraldine (Department of Communication Science, University of the Free State, 2008)
      This article examines the communication factors and the prevailing socio-cultural context which underlies the lack of VCT uptake amongst male construction workers in South Africa. The article is based on focus group ...
    • Visual communication - a transcendental empirical-perspective 

      Strauss, D. F. M. (Department of Communication Science, University of the Free State, 2010)
      The recent pictorial turn, succeeded by a visual turn, led to a new appreciation of visual communication in human culture. Communication is normally associated with subjectsubject rela tions. The qualification “visual” ...
    • Visual dimensions of academic discourse in higher education 

      Archer, Arlene (Department of Communication Science, University of the Free State, 2010)
      This article explores the visual nature of academic discourse within Higher Education in South Africa. It provides insight into the increasing influence of the visual in academic writing – arguing that the materiality ...
    • The 'visual spectacle' of soap opera and reality television 

      Burger, Mariekie (Department of Communication Science, University of the Free State, 2010)
      In contrast to the concerns of scholars that the visual spectacle of television lulls audiences into passive consumption of pre-packaged entertainment, this article argues that popular television formats can address ...