Now showing items 136-155 of 193

    • A Q-methodology analysis of journalists' reflection on learning at work 

      Marc, Caldwell (Department of Communication Science, University of the Free State, 2011)
      Journalism education and training has always suffered from doubts about its actual relevance to the preparation of young journalists entering the industry. It is a doubt encouraged by imaginaries such as the theory-practice ...
    • Qualitative news frame analysis: a methodology 

      Linström, Margaret; Marais, Willemien (Department of Communication Science, University of the Free State, 2012)
      Framing theory has become increasingly popular in media analysis. The idea of framing is based largely upon the book by sociologist Erving Goffman (1974) titled Frame Analysis: An essay on the organization of experience. ...
    • Radio en geïntegreerde bemarkingskommunikasie: kritiese vraagstukke 

      Boshoff-Jansen, Jeannette; Mulder, Dalme (University of the Free State, 2003)
      Radio stations cannot only pay attention to their on-air product and presume that it will ensure the desired listenership figures and optimal advertisers. Radio stations that want to be successful - as a radio station ...
    • Readability of the South African patient package insert (PPI) 

      Krige, Daleen (Department of Communication Science, University of the Free State, 2009)
      Although medication is nowadays issued with a package insert containing vital medication information, not everyone reads/understands the medication information contained in the package insert. This has been proven by ...
    • Reading tabloids in Zulu: a case study of Isolezwe 

      Wasserman, Herman; Ndlovu, Musawenkosi (Department of Communication Science, University of the Free State, 2015)
      This article revolves around an analysis of the relationship between Isolezwe newspaper, a South African mass-market tabloid, and its consumers who are mainly Zulu-speaking black readers. In view of the decline in newspaper ...
    • Recurring crisis of credibility? The state of public relations in South Africa 

      Roodt, Zarine (Department of Communication, University of the Free State, 2011)
      This article is based on the notion that Prisa's approaching 55th anniversary presents an opportunity to reflect on the current state of public relations in South Africa – a state of affairs brought into sharper focus ...
    • Redefining the communication relationship between donors and non-profit organisations in the context of corporate social investment 

      Van Dyk, Louise; Fourie, Lynnette (Department of Communication Science, University of the Free State, 2016)
      This article proposes redefined relationship indicators for the stakeholder relationship between corporate donors and the non-profit organisations (NPOs) they fund as part of their corporate social investment (CSI) activities. ...
    • Reflections on drawing 

      Schmidt, Leoni (Department of Communication Science, University of the Free State, 2006)
      This article is presented in three parts. An introduction considers the current emphasis on drawing within the visual arts and literacy debate. An analysis is then offered of key strategies and counter-strategies (including ...
    • Reflections on promoting open discussion forums at university 

      Van der Merwe, J. C. (Department of Communication Science, University of the Free State, 2007)
      The Department of Philosophy at the University of the Free State recently presented an open discussion forum on the following topic: Imagine a truly South African university. Many people reacted with scepticism towards ...
    • Reflections on the state of public relations in the South African market-place: a research survey 

      Van der Merwe, Johann; Venter, Ben-Piet (University of the Free State, 2004)
      Public relations is a discipline finding itself on the metaphorical banks of the Rubicon: It is seeking to position itself as a significant player in the marketing and management field. Endeavours to achieve a higher ...
    • Reflections on transforming Lolita: the (de)generation of an image 

      Roodt, Anton (University of the Free State, 2002)
      This article deals with Vladimir Nabakov's "Lolita", a literary work discovered by Graham Greene in 1955, as image. More specifically, the transformation of Nabokov's original image and the subsequent absorption of ...
    • Reflective visual literacy: far more than meets the eye 

      Jordaan, Danie (Department of Communication Science, University of the Free State, 2010)
      The commonly accepted notion that a picture is worth a thousand words paradoxically places greater communicative value on images than on spoken or written language. Ironically, a lingering precedence of letters and numbers ...
    • The Reitz video: inviting outrage and/or pity? 

      Marais, Willemien; De Wet, Johann C (Department of Communication Science, University of the Free State, 2009)
      This article reflects on the initial local, national and international reaction, including media reaction, in February and March 2008 to the publication of the Reitz video at the University of the Free State in Bloemfontein, ...
    • Revisiting Hofstede among South African students: some intercultural communication guidelines for the workplace 

      Schutte, Paul (Department of Communication Science, University of the Free State, 2009)
      This research addressed two questions: (1) Are black and white students rather more different or similar concerning Hofstede’s cultural dimensions?; and (2) How should culture differences be accommodated during communication? ...
    • The rhetorical imprint from a constructivist perspective 

      Cawood, Stephanie; De Wet, Johann C. (Department of Communication Science, University of the Free State, 2014)
      The rhetorical imprint, ideal for probing the rhetoric of a single rhetor, is defined as a unified set of characteristics that function at the manifest and latent levels of rhetoric. From a constructivist viewpoint, this ...
    • The rise and fall of the public service broadcasting in South Africa: a motivation for a new broadcasting model (television) 

      Fourie, P. J. (Department of Communication Science, University of the Free State, 2013)
      In the article it is argued that South Africa needs a new broadcasting model. Such a model should go beyond the present three-tier system and the Reithian model. A single level with distributed or wider-dissemination ...
    • The role of radio integrated marketing communication 

      Van Rheede van Oudtshoorn, G. P.; Mulder, Dalme (University of the Free State, 2001)
      Radio, the oldest broadcasting medium, is still a hugely popular medium reaching more than eighty five per cent of the South African population. Radio's output is intimate, friendly and approachable rather than glamorous. ...
    • Rural women: communication, empowerment and the facilitating role of ICT 

      De Wet, Gideon; Jonker, Helanie (Department of Communication Science, University of the Free State, 2005)
      Many scholars describe empowerment as an ongoing, fluctuating, lifelong transformation and liberation process involving positive changes in the individual's psychological well-being (self-esteem and self-concept), the ...
    • Searching for 'African' perspectives in South African media's discourse on Zimbabwe's challenges 

      Sesanti, Simphiwe (Department of Communication Science, University of the Free State, 2015)
      The year 2000 witnessed an aggressive displacement of white farmers by Zimbabwe’s war veterans in pursuit of an unfulfilled African struggle for land repossession usurped by British colonialists led by Cecil John Rhodes ...
    • A second-order cybernectic explanation for network direct selling organisations as self-creating systems 

      Davis, Corné (Department of Communication Science, University of the Free State, 2012)
      Network direct selling organisations (NDSOs), for example GNLD and Avroy Shlain, exist in more than 70 countries and have more than 88 million members, who produce a global turnover of billions of US dollars annually. The ...