Now showing items 72-91 of 193

    • Gedagtes oor begeerte en mites in reklamekommunikasie 

      Moller, Jere; Van Niekerk, Angelique (Department of Communication Science, University of the Free State, 2006)
      Change in the world is reflected in almost every aspect of our lives - how we live, eat, communicate. For reasons of authentication the mass media use real people in real life settings to convince real people to buy or ...
    • Gedagtes oor uitkomsgebaseerde onderrig vir die kommunikasiekunde 

      Van Rheede van Oudtshoorn, G. P.; Kirsten, G. M. (University of the Free State, 2002)
      This article focuses on aspects of Outcomes Based Education (OBE) as a tool for facilitating the acquisition of skills and competencies in the study of Communication Science. It starts off whith an argument for the ...
    • Gedragsvorme van dosente wat 'n impak op onderrigkommunikasie uitoefen 

      Terblanche, F. H.; Terblanche, L. (Department of Communication Science, University of the Free State, 2005)
      The primary purpose of this literature review was to determine which aspects of communicative behaviour of lecturers assisted in promoting learning within a traditional teaching context. From a variety of research results ...
    • Gehalteversekering in hoër onderwys 

      Van Rheede van Oudtshoorn, G. P. (University of the Free State, 2000)
      Abstract not available
    • Health communication training for physicians: a qualitative study among UFS medical students 

      Pepler, Elsabe (University of the Free State, 2002)
      Complaints from patients about their doctors' communication have been on the increase during the past decades .. A certain group of researchers are of the opinion that doctors find themselves fully in the world of human ...
    • HIV/AIDS campaigns: a process model perspective 

      Rawjee, Veena; Jordaan, Danie (Department of Communication Science, University of the Free State, 2009)
      This research emerges within the context of the rapidly raising levels of human immunodeficiency virus (HIV) infections amongst young adults and the escalation of deaths from acquired immunodeficiency syndrome (Aids). ...
    • HIV/AIDS information needs of Grade 12 learners in Maseru 

      Mohale, Malume; De Wet, Johann C. (University of the Free State, 2003)
      In this article a needs-based perspective is suggested for approaching communication about HIV/Aids. The argumentation is guided by two assumptions. The first is that HIV/Aids communication campaigns that do not take into ...
    • How Koo beat Coke: building a brand narrative versus traditional advertising 

      Irwin, Ronald (Department of Communication Science, University of the Free State, 2015)
      The 2011 annual top brand survey, conducted by Sunday Times in South Africa, provided a representative cross-section of 33 brands from various categories in the general consumer space, and 13 in the business landscape. ...
    • The idea of changing places in intercultural communication 

      Fedler, Joanne; Olckers, Ilze (University of the Free State, 2001)
      This article explores the idea of "changing places" in intercultural communication within the context of the class room and the courts in our communities. The authors argue that in order to address the legacy of colonial ...
    • In gesprek met Marcus Fabius Quintilianus oor aspekte van kommunikasie-onderrig in die Nuwe Suid-Afrika 

      Terblanche, F. H. (University of the Free State, 2003)
      On the basis of the fact that knowledge of the past often goes hand-inhand with an understanding of the present, this article provides a synoptic consideration of the question of whether the Roman orator and educator, ...
    • In search of the Daily Sun's recipe for success 

      Froneman, J. D. (Department of Communication Science, University of the Free State, 2006)
      One of the most significant media events of the past decade has been the founding of the Daily Sun, a tabloid aimed at the low-income black market. This newspaper has become the nation's best-selling daily within a year. ...
    • Information and communication 

      Strauss, Danie (Department of Communication Science, University of the Free State, 2016)
      After the Enlightenment of the 18th century concern for the lonesome individual and the need for communication gave birth to the academic disciplines of psychology and communication science. Positivism and the linguistic ...
    • Information for disaster management: back to basics 

      Coetzee, Mercia (Department of Communication Science, University of the Free State, 2005)
      To be prepared to manage a disaster implies to a great extent the availability of the necessary information. The managing of information and information technology is an important component of a disaster management plan. ...
    • The information landscape: political democracy versus epistemic games with specific reference to South African communities 

      Witbooi, S. L. (University of the Free State, 2004)
      The South African government and professions are taking stock of the transformation of the last decade. Municipalities still face serious problems such as urban population growth, poverty, housing shortages, environmental ...
    • Information skills in organisations: a needs analysis 

      Brink, E.; De Wet, Johann C. (University of the Free State, 2000)
      The basic tenet of information provision is to provide the right person with the right iriformation at the right time and in the right format. This process requires specialised skills and trained professionals. This study ...
    • Integrated marketing communication: exploring industry practices and perceptions in South Africa 

      Store, Christel; Mulder, Dalme (University of the Free State, 2001)
      A major new phenomenon confivnting the marketing communication industry in the new millennium is integrated marketing communication (IMC). Although this concept was conceived in the early I 990s, it is still relatively ...
    • Interaction in print advertising 

      Van Niekerk, Angelique; Gini, Keyser (Department of Communication Science, University of the Free State, 2013)
      The unrelenting initiative of copywriters manifests itself in their growing tendency to use interaction within print advertisements and in their use of interactive print advertisements. Interactive advertisements demand ...
    • Interfacing metaphors and postures for understanding deep communicative dvisions at a tertiary institution 

      Van Reenen, Dionne (Department of Communication Science, University of the Free State, 2012)
      While South Africans have made some significant social and political progress since the first democratic elections in 1994, there are still divisions1 in this recovering society, and the aftermath of apartheid has not ...
    • Interpersonal communication about sexuality and HIV/AIDS-related messages among South African high school learners 

      Lubinga, Elizabeth (Department of Communication Science, University of the Free State, 2015)
      Communication between adolescents and associated others about sex-related issues is considered to be important in promoting healthy behaviour among young people. Sexual behaviour by adolescents is influenced by conversations ...
    • Interracial communication in South Africa: is cultural convergence possible? 

      Schutte, P. J. (Department of Communication Science, University of the Free State, 2013)
      As the media confirms the growing gap between citizens with different ethnic or racial origins in certain European countries, the lack of meaningful intercultural interaction within the Rainbow Nation in South Africa is ...