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Lessons in managing visitors’ experience at the Cape Town International Jazz Festival
(University of the Free State, 2011)
English: This article aims to determine the key success factors that are of importance from the visitor’s point of view. The study found that visitors rated the most important factor as value and quality, which included ...
Key success factors of managing the Robertson Wine Festival
(University of the Free State, 2011)
English: The Robertson Wine Festival is one of South Africa’s largest wine festivals. The uniqueness of this wine festival is that it takes place on an existing wine route and 48 wine farms actively participate. This article ...
Socio-demographic profile and travel behaviour of biltong hunters in South Africa
(University of the Free State, 2010)
English: This article examines the socio-demographic characteristics and travel behaviour of
biltong hunters in South Africa. It attempts to determine the relationship between these
factors and local tourist expenditure. ...
Grading and price in the accommodation sector of South Africa
(University of the Free State, 2011)
English: This article analyses the relationship between grading and price in the accommodation sector in South Africa. The literature review investigates whether the accommodation grading system is a good indicator of ...
First-time versus repeat visitors: the Volksblad Arts Festival
(University of the Free State, 2010)
English: This article focuses on the differences and/or similarities between first-time and repeat visitors at the Volksblad Arts Festival as an alternate approach to market segmentation. The research was conducted by means ...
Identifying the ‘big spenders’ at a national arts festival
(University of the Free State, 2012)
English: This article aims to apply expenditure-based segmentation to visitors to the Klein Karoo National Arts Festival. Surveys conducted at the Festival from 2005 to 2011 and ANOVA analyses were used to divide the ...
Travel motives of visitors attending Oppikoppi Music Festival
(University of the Free State, 2009)
English: Oppikoppi Music Festival is a festival with a difference: its theme is primarily rock
music marketed predominantly to students. The researchers sought to determine the
travel motives of visitors to this Festival ...
How green are visitors at a green wine destination in South Africa?
(University of the Free State, 2013)
English: Policies that focus on the protection of the environment are continuously being developed to combat the devastating effects of global warming on, among others, the wine industry. This article segments and analyses ...
Tourists’ perceptions on whether South African national parks are environmentally friendly
(University of the Free State, 2013)
English: The increasing number of tourists to South African national parks raises concern about the effect these tourists have on the environment. This article aims to investigate how SANParks manage environmentally friendly ...
Expenditure-based segmentation of tourists to the Kruger National Park
(University of the Free State, 2009)
English: Although expenditure-based segmentation is a popular method, it has never
previously been applied in the study of national parks in South Africa. The advantage
of this method is that one can distinguish between ...