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    • First-time versus repeat visitors: the Volksblad Arts Festival 

      Kruger, Martinette; Saayman, Melville; Strydom, Albert (University of the Free State, 2010)
      English: This article focuses on the differences and/or similarities between first-time and repeat visitors at the Volksblad Arts Festival as an alternate approach to market segmentation. The research was conducted by means ...