Now showing items 1-4 of 4
Customer retention strategies in the South African mobile phone network industry
(University of the Free State, 2015-01)
English: Customer retention in business is important to increase market share and profits. To retain customers in a competitive business environment, a set of marketing mix strategies, comprising of product, process, price, ...
Client satisfaction in the Department of Rural Development and Land Reform in South Africa
(University of the Free State, 2014-11)
It is generally believed that the impact of interior client satisfaction can generate comparative advantages for institutional performance. The primary objective of this survey is to investigate the client satisfaction ...
The influence of network service reliability on customer retention
(University of the Free State, 2013-05)
This study aims to determine the influence of network service reliability on customer retention. The study identifies the network services or applications commonly used by the average user on the Internet. A framework for ...
Customer relationship management in Lesotho utility companies
(University of the Free State, 2015-11-16)
The objective of this study is to investigate how CRM could be managed and implemented in view of improving WASCO and LEC service delivery. The research is conducted against a backdrop of service delivery and quality ...