Now showing items 1-3 of 3
Customer retention strategies in the South African mobile phone network industry
(University of the Free State, 2015-01)
English: Customer retention in business is important to increase market share and profits. To retain customers in a competitive business environment, a set of marketing mix strategies, comprising of product, process, price, ...
Closing the customer gap through effective employees
(University of the Free State, 2015-02)
This study attempts to contribute to the current knowledge to determine the factors that influence front-line employees in delivering a sustainable quality service. It is nearly impossible to deliver a quality service ...
Customer relationship management in Lesotho utility companies
(University of the Free State, 2015-11-16)
The objective of this study is to investigate how CRM could be managed and implemented in view of improving WASCO and LEC service delivery. The research is conducted against a backdrop of service delivery and quality ...