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A framework for the development of marketing strategies at Goldfields Casino
(University of the Free State, 2014-06)
The objective of this field study was to investigate the effectiveness of the formulation and implementation of marketing strategy at business and functional level within a given organisation. The work was prompted by a ...
Factors influencing employee turnover and engagement of staff within branch network in Absa (central region)
(University of the Free State, 2014-11)
The banking industry is dynamic and has developed considerably over the years. In South Africa, the competition is mainly amongst the big four banks, namely, Absa, Standard Bank, Nedbank and First National Bank. These banks ...
The market demand of Chechil cheese in Bloemfontein
(University of the Free State, 2014-11)
Innovation is the only undisputed catalyst for growth and wealth creation over the
long term. However, launching a new product entails significant risk for established
as well as new businesses. In order to minimise some ...
The cost of workplace conflict at company A and company B’s shared premises
(University of the Free State, 2014-11)
Conflict does not only take an emotional toll on employees in a company but also affects companies in a financial way. The study was conducted on two companies (Company A and Company B) sharing the same business premises ...
Guidelines for developing social media policies within institutions of higher learning
(University of the Free State, 2014-11)
The growth and significance of social media especially with institution of higher learning have brought many new opportunities for marketing, interacting and communicating with all stakeholders. Unfortunately with the many ...
Spiritual intelligence, the underpinning of leadership in Indwe risk services: a case study
(University of the Free State, 2014-11)
As from 2010, the application of the King III principles has led to a paradigm shift in businesses in that they had to move away from the traditional “bottom line” to a sustainable “triple bottom line” (TBL). This paradigm ...
The determinants of brand advocacy by healthcare professionals: an invariance analysis of doctors vs pharmacists
(University of the Free State, 2014-11)
Over the last decade the pharmaceutical market has become increasingly more competitive mainly due to cheap generic medicine imports from countries like India. Well-known branded companies have dominated the pharmaceutical ...
Fund management in family businesses
(University of the Free State, 2014)
The South African economy depends to a significant extent on the continuity and
success of family businesses as they have the ability to generate significant wealth
and jobs on a much larger scale than any other business. ...
The effect of current activity-based costing (ABC) implementation in Eskom’s finance field
(University of the Free State, 2014-10)
English: The main objective of this research study was to identify the factors that have a direct influence on the successful implementation of activity-based Costing (ABC) within the Eskom finance division.
The secondary ...
A repositioning model of the National Women’s Memorial and Anglo-Boer War Museum of the Boer Republics
(University of the Free State, 2014-11)
Abstract not available