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A framework for the development of marketing strategies at Goldfields Casino
(University of the Free State, 2014-06)
The objective of this field study was to investigate the effectiveness of the formulation and implementation of marketing strategy at business and functional level within a given organisation. The work was prompted by a ...
Factors influencing employee turnover and engagement of staff within branch network in Absa (central region)
(University of the Free State, 2014-11)
The banking industry is dynamic and has developed considerably over the years. In South Africa, the competition is mainly amongst the big four banks, namely, Absa, Standard Bank, Nedbank and First National Bank. These banks ...
The market demand of Chechil cheese in Bloemfontein
(University of the Free State, 2014-11)
Innovation is the only undisputed catalyst for growth and wealth creation over the
long term. However, launching a new product entails significant risk for established
as well as new businesses. In order to minimise some ...
Guidelines for developing social media policies within institutions of higher learning
(University of the Free State, 2014-11)
The growth and significance of social media especially with institution of higher learning have brought many new opportunities for marketing, interacting and communicating with all stakeholders. Unfortunately with the many ...
The effect of current activity-based costing (ABC) implementation in Eskom’s finance field
(University of the Free State, 2014-10)
English: The main objective of this research study was to identify the factors that have a direct influence on the successful implementation of activity-based Costing (ABC) within the Eskom finance division.
The secondary ...
The determinants of brand advocacy by healthcare professionals: an invariance analysis of doctors vs pharmacists
(University of the Free State, 2014-11)
Over the last decade the pharmaceutical market has become increasingly more competitive mainly due to cheap generic medicine imports from countries like India. Well-known branded companies have dominated the pharmaceutical ...
Fund management in family businesses
(University of the Free State, 2014)
The South African economy depends to a significant extent on the continuity and
success of family businesses as they have the ability to generate significant wealth
and jobs on a much larger scale than any other business. ...
The methods employed by construction professionals in analysing delay claims under the JBCC's principal building agreement
(University of the Free State, 2014-11)
Resolving extension of time claims amicably and expeditiously seems an elusive concept for parties involved on construction projects. In the absence of generally accepted standards of practice and techniques for evaluating ...
Small and medium size enterprises' access to external finance in Lesotho
(University of the Free State, 2014-11)
The objective of this study is to identify the main obstacles to SMEs’ access to external
finance in Lesotho. The research is conducted against a backdrop of access to external
finance continuing to be a significant ...
Client satisfaction in the Department of Rural Development and Land Reform in South Africa
(University of the Free State, 2014-11)
It is generally believed that the impact of interior client satisfaction can generate comparative advantages for institutional performance. The primary objective of this survey is to investigate the client satisfaction ...