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A framework for the development of marketing strategies at Goldfields Casino
(University of the Free State, 2014-06)
The objective of this field study was to investigate the effectiveness of the formulation and implementation of marketing strategy at business and functional level within a given organisation. The work was prompted by a ...
Factors influencing employee turnover and engagement of staff within branch network in Absa (central region)
(University of the Free State, 2014-11)
The banking industry is dynamic and has developed considerably over the years. In South Africa, the competition is mainly amongst the big four banks, namely, Absa, Standard Bank, Nedbank and First National Bank. These banks ...
The market demand of Chechil cheese in Bloemfontein
(University of the Free State, 2014-11)
Innovation is the only undisputed catalyst for growth and wealth creation over the
long term. However, launching a new product entails significant risk for established
as well as new businesses. In order to minimise some ...
The impact of musculoskeletal disorders on absenteeism in hospital workers in the Mangaung Metropolitan District
(University of the Free State, 2014-11)
The study was prompted by the high rate of absenteeism among the personnel at hospitals within the Mangaung Metropolitan District, which has a negative impact on services provided to the patients. The primary objective was ...
The methods employed by construction professionals in analysing delay claims under the JBCC's principal building agreement
(University of the Free State, 2014-11)
Resolving extension of time claims amicably and expeditiously seems an elusive concept for parties involved on construction projects. In the absence of generally accepted standards of practice and techniques for evaluating ...
Small and medium size enterprises' access to external finance in Lesotho
(University of the Free State, 2014-11)
The objective of this study is to identify the main obstacles to SMEs’ access to external
finance in Lesotho. The research is conducted against a backdrop of access to external
finance continuing to be a significant ...
Client satisfaction in the Department of Rural Development and Land Reform in South Africa
(University of the Free State, 2014-11)
It is generally believed that the impact of interior client satisfaction can generate comparative advantages for institutional performance. The primary objective of this survey is to investigate the client satisfaction ...
Marketing of a legal firm in Bloemfontein
(University of the Free State, 2014-09)
During the theoretical research regarding the importance of marketing practices for legal firms, it was concluded that marketing has become an essential part of all businesses including legal firms. It was found that ...
Guidelines for developing social media policies within institutions of higher learning
(University of the Free State, 2014-11)
The growth and significance of social media especially with institution of higher learning have brought many new opportunities for marketing, interacting and communicating with all stakeholders. Unfortunately with the many ...
Spiritual intelligence, the underpinning of leadership in Indwe risk services: a case study
(University of the Free State, 2014-11)
As from 2010, the application of the King III principles has led to a paradigm shift in businesses in that they had to move away from the traditional “bottom line” to a sustainable “triple bottom line” (TBL). This paradigm ...