The objective of this field study was to investigate the effectiveness of the formulation and implementation of marketing strategy at business and functional level within a given organisation. The work was prompted by a ...

The banking industry is dynamic and has developed considerably over the years. In South Africa, the competition is mainly amongst the big four banks, namely, Absa, Standard Bank, Nedbank and First National Bank. These banks ...

Innovation is the only undisputed catalyst for growth and wealth creation over the long term. However, launching a new product entails significant risk for established as well as new businesses. In order to minimise some ...

Conflict does not only take an emotional toll on employees in a company but also affects companies in a financial way. The study was conducted on two companies (Company A and Company B) sharing the same business premises ...

As from 2010, the application of the King III principles has led to a paradigm shift in businesses in that they had to move away from the traditional “bottom line” to a sustainable “triple bottom line” (TBL). This paradigm ...

The primary objective of this study was to determine whether the Department of Social Development in the Northern Cape Province implemented effective monitoring and evaluation at Non-profit Organisations. The study was ...

Over the last decade the pharmaceutical market has become increasingly more competitive mainly due to cheap generic medicine imports from countries like India. Well-known branded companies have dominated the pharmaceutical ...

The South African economy depends to a significant extent on the continuity and success of family businesses as they have the ability to generate significant wealth and jobs on a much larger scale than any other business. ...

The growth and significance of social media especially with institution of higher learning have brought many new opportunities for marketing, interacting and communicating with all stakeholders. Unfortunately with the many ...

Chapter 6 highlighted the problem areas identified in the findings of the study, and those were verified against the literature review which was discussed in Chapter 2. Each of the different sub-problems as identified ...