• Login
    Search 
    •   KovsieScholar Home
    • Economic and Management Sciences
    • Search
    •   KovsieScholar Home
    • Economic and Management Sciences
    • Search
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Search

    Show Advanced FiltersHide Advanced Filters

    Filters

    Use filters to refine the search results.

    Now showing items 1-1 of 1

    • Sort Options:
    • Relevance
    • Title Asc
    • Title Desc
    • Issue Date Asc
    • Issue Date Desc
    • Results Per Page:
    • 5
    • 10
    • 20
    • 40
    • 60
    • 80
    • 100
    Thumbnail

    A framework for the development of marketing strategies at Goldfields Casino 

    De Beer, Dennis (University of the Free State, 2014-06)
    The objective of this field study was to investigate the effectiveness of the formulation and implementation of marketing strategy at business and functional level within a given organisation. The work was prompted by a ...

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
     

     

    Browse

    All of KovsieScholarCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CommunityBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Discover

    Author
    De Beer, Dennis (1)
    SubjectBusiness strategy (1)Casino industry (1)Casinos -- South Africa -- Welkom (1)Corporate strategy (1)
    Dissertation (MBA (Business Administration))--University of the Free State, 2014 (1)
    Functional strategy (1)Interdependence (1)Interrelatedness (1)Marketing planning (1)Marketing process (1)... View MoreDate Issued2014 (1)Has File(s)
    Yes (1)

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback