Now showing items 1-10 of 10

    • Expenditure-based segmentation of tourists to the Kruger National Park 

      Saayman, Melville; Van der Merwe, Peet; Pienaar, Jaco (University of the Free State, 2009)
      English: Although expenditure-based segmentation is a popular method, it has never previously been applied in the study of national parks in South Africa. The advantage of this method is that one can distinguish between ...
    • First-time versus repeat visitors: the Volksblad Arts Festival 

      Kruger, Martinette; Saayman, Melville; Strydom, Albert (University of the Free State, 2010)
      English: This article focuses on the differences and/or similarities between first-time and repeat visitors at the Volksblad Arts Festival as an alternate approach to market segmentation. The research was conducted by means ...
    • Grading and price in the accommodation sector of South Africa 

      Du Plessis, Engelina; Saayman, Melville (University of the Free State, 2011)
      English: This article analyses the relationship between grading and price in the accommodation sector in South Africa. The literature review investigates whether the accommodation grading system is a good indicator of ...
    • How green are visitors at a green wine destination in South Africa? 

      Kruger, Martinette; Saayman, Melville (University of the Free State, 2013)
      English: Policies that focus on the protection of the environment are continuously being developed to combat the devastating effects of global warming on, among others, the wine industry. This article segments and analyses ...
    • Identifying the ‘big spenders’ at a national arts festival 

      Kruger, Martinette; Saayman, Melville; Saayman, Andrea (University of the Free State, 2012)
      English: This article aims to apply expenditure-based segmentation to visitors to the Klein Karoo National Arts Festival. Surveys conducted at the Festival from 2005 to 2011 and ANOVA analyses were used to divide the ...
    • Key success factors of managing the Robertson Wine Festival 

      Marais, Michelle; Saayman, Melville (University of the Free State, 2011)
      English: The Robertson Wine Festival is one of South Africa’s largest wine festivals. The uniqueness of this wine festival is that it takes place on an existing wine route and 48 wine farms actively participate. This article ...
    • Lessons in managing visitors’ experience at the Cape Town International Jazz Festival 

      Williams, Karen; Saayman, Melville (University of the Free State, 2011)
      English: This article aims to determine the key success factors that are of importance from the visitor’s point of view. The study found that visitors rated the most important factor as value and quality, which included ...
    • Socio-demographic profile and travel behaviour of biltong hunters in South Africa 

      Van der Merwe, Peet; Saayman, Melville; Warren, Retha; Krugell, Waldo (University of the Free State, 2010)
      English: This article examines the socio-demographic characteristics and travel behaviour of biltong hunters in South Africa. It attempts to determine the relationship between these factors and local tourist expenditure. ...
    • Tourists’ perceptions on whether South African national parks are environmentally friendly 

      Du Plessis, Liezel; Van der Merwe, Peet; Saayman, Melville (University of the Free State, 2013)
      English: The increasing number of tourists to South African national parks raises concern about the effect these tourists have on the environment. This article aims to investigate how SANParks manage environmentally friendly ...
    • Travel motives of visitors attending Oppikoppi Music Festival 

      Kruger, Martinette; Saayman, Melville (University of the Free State, 2009)
      English: Oppikoppi Music Festival is a festival with a difference: its theme is primarily rock music marketed predominantly to students. The researchers sought to determine the travel motives of visitors to this Festival ...