Recent Submissions

  • On communication in Villa Bravado at the UFS 

    Msindwana, Andile (University of the Free State, 2001)
    Abstract not available
  • Perceptiveness of UFS students towards racial messages in newspapers: a pilot study 

    Snyman, Carina F.; Pepler, Elsabe; Breytenbach, H. J. (University of the Free State, 2001)
    The South African media was dissected by the Human Rights Commission (HRC) in 1998, following complaints that certain media were allegedly guilty of racism and creating racial stereotypes. However, the process of the ...
  • Waarneming as data-insamelingsmetode in gemeenskapskommunikasie 

    Van Rheede van Oudtshoorn, G. P. (University of the Free State, 2001)
    Observation is by definition an activity that human beings partake in on a daily basis. As a research tool observation has to a great extent been limited to certain sub-disciplines - specifically Anthropology. Due to ...
  • The role of radio integrated marketing communication 

    Van Rheede van Oudtshoorn, G. P.; Mulder, Dalme (University of the Free State, 2001)
    Radio, the oldest broadcasting medium, is still a hugely popular medium reaching more than eighty five per cent of the South African population. Radio's output is intimate, friendly and approachable rather than glamorous. ...
  • Integrated marketing communication: exploring industry practices and perceptions in South Africa 

    Store, Christel; Mulder, Dalme (University of the Free State, 2001)
    A major new phenomenon confivnting the marketing communication industry in the new millennium is integrated marketing communication (IMC). Although this concept was conceived in the early I 990s, it is still relatively ...
  • The idea of changing places in intercultural communication 

    Fedler, Joanne; Olckers, Ilze (University of the Free State, 2001)
    This article explores the idea of "changing places" in intercultural communication within the context of the class room and the courts in our communities. The authors argue that in order to address the legacy of colonial ...