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dc.contributor.authorSaayman, Melville
dc.contributor.authorVan der Merwe, Peet
dc.contributor.authorPienaar, Jaco
dc.date.accessioned2018-04-10T08:37:10Z
dc.date.available2018-04-10T08:37:10Z
dc.date.issued2009
dc.identifier.citationSaayman, M., Van der Merwe, P., & Pienaar, J. (2009). Expenditure-based segmentation of tourists to the Kruger National Park. Acta Academica, 41(3), 107-127.en_ZA
dc.identifier.issn0587-2405 (print)
dc.identifier.issn2415-0479 (online)
dc.identifier.urihttp://hdl.handle.net/11660/8170
dc.description.abstractEnglish: Although expenditure-based segmentation is a popular method, it has never previously been applied in the study of national parks in South Africa. The advantage of this method is that one can distinguish between different levels of expenditure markets. This article aims to apply expenditure-based segmentation of tourists to the Kruger National Park in South Africa. Only tourists per definition formed part of this study, excluding day visitors. Tourist surveys were conducted between 2001 and 2007, yielding 2904 completed questionnaires.en_ZA
dc.description.abstractAfrikaans: Alhoewel segmentering op grond van bestedingspatrone ’n gewilde metode is, is dit nog nooit voorheen toegepas in die studie van nasionale parke in Suid-Afrika nie. Die voordeel van hierdie metode is dat dit onderskeiding tussen verskillende vlakke van bestedingsmarkte moontlik maak. Die doel van hierdie artikel is daarom om bestedingsgebaseerde segmentering van toeriste toe te pas op die Kruger Nasionale Park in Suid-Afrika. Slegs toeriste per definisie het deel gevorm van hierdie studie, en dagbesoekers is uitgesluit. Toeristepeilings is tussen 2001 en 2007 onderneem en het 2904 voltooide vraelyste opgelewer.en_ZA
dc.language.isoenen_ZA
dc.publisherUniversity of the Free Stateen_ZA
dc.subjectNational parks, South Africaen_ZA
dc.subjectExpenditure marketsen_ZA
dc.subjectExpenditure-based segmentationen_ZA
dc.subjectTouristsen_ZA
dc.subjectKruger National Parken_ZA
dc.subjectTourist surveysen_ZA
dc.titleExpenditure-based segmentation of tourists to the Kruger National Parken_ZA
dc.typeArticleen_ZA
dc.description.versionPublisher's versionen_ZA
dc.rights.holderUniversity of the Free Stateen_ZA


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