Recent Submissions

  • Local aids councils in North-West: the construction and communication of meaning within the context of ownership and accountability 

    Schutte, Paul J.; Boessenkool, Jan (Department of Communication Science, University of the Free State, 2006)
    Many groups and individuals are working hard to come to grips with the phenomenon of HIV and Aids in all its complicated aspects, whether it is bio-medical, socio-cultural, gender related and/or socio-economic. One outcome ...
  • Reflections on drawing 

    Schmidt, Leoni (Department of Communication Science, University of the Free State, 2006)
    This article is presented in three parts. An introduction considers the current emphasis on drawing within the visual arts and literacy debate. An analysis is then offered of key strategies and counter-strategies (including ...
  • Die rol van oorredingsveranderlikes in bewuswordingsprogramme oor MIV/VIGS by hoërskole in Potchefstroom 

    Bester, C. M.; Naude, A. M. E. (Department of Communication Science, University of the Free State, 2006)
    The Elaboration Likelihood Model (ELM) (Petty & Cacioppo 1996) in the field of persuasive communication can explain the relevant variables when the youth is influenced and persuaded by messages aimed at changing sexual ...
  • The wedge that cracked the rock - a pioneering woman journalist 

    Rabe, Lizette (Department of Communication Science, University of the Free State, 2006)
    This article explores some aspects of the pioneering nature of the career of journalist Rykie van Reenen, professed to be “undoubtedly the most outstanding Afrikaans journalist of the [twentieth] century” (Giliomee ...
  • A model of community development and gender equity through access to information technology 

    Majola, Pretty Lilly (Department of Communication Science, University of the Free State, 2006)
    Marginalised people, in their everyday life, do not know where and how to access information for their own survival and development. This information would, if correctly applied, enable them to participate in social, ...
  • A critical perspective on the reception on three LoveLife billboards in rural Transkei 

    Jordaan, Danie (Department of Communication Science, University of the Free State, 2006)
    One of South Africa's biggest NGOs, LoveLife, has attracted its share of controversy since its inception in 1999. Recently, the Global Fund to Fight Aids, Tuberculosis and Malaria which contributed 30% of LoveLife's ...
  • Plagiarism at tertiary institutions: perceptions of lecturers at the UFS campuses 

    Coetzee, Mercia; Breytenbach, H. J. (Department of Communication Science, University of the Free State, 2006)
    Plagiarism has increased alarmingly on campuses world-wide. The Internet has largely contributed to this problem. Students are able to download complete art i c l e s , assignments and essays from the WWW and present it ...
  • Communicating feminism to the community: the continuing relevance of feminism fifty years after 9 August 1956 

    Pretorius, Engela (Department of Communication Science, University of the Free State, 2006)
    The history of women in South Africa is the history of their oppression due to patriarchy - a system of domination which still persists in South Africa, and has done so since precolonial times. However, in the case of ...
  • Kommunikasiekanale in die vestiging en ontwikkeling van Orania 

    Mynhardt, Tienie (Department of Communication Science, University of the Free State, 2006)
    Die Orania-nedersetting is geleë aan die Oranjerivier, sowat 250 km van Bloemfontein, 160 km van Kimberley en nagenoeg 700 km vanaf Pretoria. Dit plaas die dorp en ontwikkeling geografies bykans in die middel van ...
  • Gedagtes oor begeerte en mites in reklamekommunikasie 

    Moller, Jere; Van Niekerk, Angelique (Department of Communication Science, University of the Free State, 2006)
    Change in the world is reflected in almost every aspect of our lives - how we live, eat, communicate. For reasons of authentication the mass media use real people in real life settings to convince real people to buy or ...
  • In search of the Daily Sun's recipe for success 

    Froneman, J. D. (Department of Communication Science, University of the Free State, 2006)
    One of the most significant media events of the past decade has been the founding of the Daily Sun, a tabloid aimed at the low-income black market. This newspaper has become the nation's best-selling daily within a year. ...
  • Corporate strategies and market developments in South Africa's telecommunications industry 

    Mhlanga, Brilliant (Department of Communication Science, University of the Free State, 2006)
    This article focuses on various factors that are usually exploited by media institutions to impede competition. A case study of South Africa's Telkom and three cellular phone service providers is used to illustrate how ...