COM 2008 Volume 13 Issue 1
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An analysis of successful community develoment communication: missionaries, max-neef and the universal need for transcendence
(Department of Communication Science, University of the Free State, 2008)This article attempts to isolate a “sufficient condition” for development communication to succeed. It juxtaposes two case studies - the 19th Century Christian missionaries as a developmental success story, and the malign ... -
VCT: voluntary counselling and testing or veritable communication tragedy?
(Department of Communication Science, University of the Free State, 2008)This article examines the communication factors and the prevailing socio-cultural context which underlies the lack of VCT uptake amongst male construction workers in South Africa. The article is based on focus group ... -
The "modal grid" underlying language, communication, translation and the learning a new language
(Department of Communication Science, Unierstity of the Free State, 2008)Most modern linguists emphasise the fact that, as De Saussure states it, the “bond between the signifier and the signified is arbitrary”. Although this emphasis may prompt one to fathom that language use as such is com¬pletely ... -
Societies in transition: multi-cultural-man and strategic public relations (PR) challenges for PR practitioners in South Africa
(Department of Communication Science, Unierstity of the Free State, 2008)Over the past decade a number of countries have embarked upon dramatic sociopolitical transitions. A common denominator has always been a highly divided society filled with trauma. One such country is South Africa. A ... -
A conceptual model for integrating communication and corporate culture
(Department of Communication Science, Unierstity of the Free State, 2008)South Africa has a somewhat unique environment within which businesses have to function. The fact that South Africa has eleven official languages and a mosaic of cultures are only some of the factors that contribute ... -
Does the patient package insert (PPI) in South Africa serve the purpose of health communication?
(Department of Communication Science, Unierstity of the Free State, 2008)The aim of this article is to reflect on the usefulness and efficacy of the patient package insert (PPI) from the perspective of health communication. From the literature it is clear that American and European PPIs suffer ... -
Exco meets the people in the Free State: a window dressing exercise?
(Department of Communication Science, University of the Free State, 2008)The new democratic political dispensation has posed numerous challenges and opportunities to both the government communication system and government communicators specifically. The democratic breakthrough of 1994 signaled, ... -
Communication to adolescents about HIV and AIDS through campus radio: suggestions from the literature
(Department of Communication Science, Unierstity of the Free State, 2008)Education is currently reputed to be a vaccine against HIV/Aids. Many Aids campaigns use the cognitive behaviour model according to which behavioural change is the result of rational, individual decision-making based on ... -
Ethical guidelines for HIV and AIDS reporting: the interest-group factor
(Department of Communication Science, Unierstity of the Free State, 2008)HIV and Aids is a complex developmental issue. Cognisance should therefore be taken of the socio-cultural, socio-economic and epidemiological factors impacting on the syndrome. To deal with HIV and Aids in such a ... -
A microhistorical record of "micromedia": a community media journalist and her medium
(Department of Communication Science, Unierstity of the Free State, 2008)This article applies the notion of microhistory in recording the development of a community media journalist (Heather Brenner) and her publication (Tabletalk). Community media, in essence, is the ideal subject to be analysed ... -
Film viewing in South Africa in 2007: some vexed questions
(Department of Communication Science, University of the Free State, 2008)This article examines the film-going habits and tastes of the South African public, focusing on which films generated the most income and were viewed by the largest public during 2007. It uses the data generated from ...
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