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    Brand linkages: winners, losers and how to measure these 

    Nhedzi, Abyshey; Overton-de Klerk, Nina; Bester, Tim (Department of Communication Science, University of the Free State, 2016)
    Brand owners constantly seek strategies to improve their brand’s popularity. One such strategy is to seek a co-operative relationship with another brand, termed a “brand linkage”. This study represents one of the first ...

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    AuthorBester, Tim (1)Nhedzi, Abyshey (1)Overton-de Klerk, Nina (1)Subject
    Brand linkage (1)
    Brand linkage campaign (1)
    Brand ratings (1)
    Brand relationships (1)Card scoring methods (1)Pretest-posttest control group design (1)
    Stakeholders (1)
    ... View MoreDate Issued2016 (1)Has File(s)Yes (1)

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