Recent Submissions

  • A conceptual analysis of integrated communication 

    Van Baalen, Annette; Mulder, Dalme (Department of Communication Science, University of the Free State, 2016)
    In a cut-throat market environment where providing the best product no longer safeguards the success of a company, the significance of having an appropriate Integrated Communication (IC) strategy in place has never been ...
  • Brand linkages: winners, losers and how to measure these 

    Nhedzi, Abyshey; Overton-de Klerk, Nina; Bester, Tim (Department of Communication Science, University of the Free State, 2016)
    Brand owners constantly seek strategies to improve their brand’s popularity. One such strategy is to seek a co-operative relationship with another brand, termed a “brand linkage”. This study represents one of the first ...
  • Sharing individual knowledge collectively: a theoretical framework for emerging knowledge organisations 

    Barker, Rachel (Department of Communication Science, University of the Free State, 2016)
    Scant attention has been paid to the role of individual employees in the knowledge management discourse, even though knowledge is recognised to be rooted in the individual. Where organisational theorists believe that the ...
  • Redefining the communication relationship between donors and non-profit organisations in the context of corporate social investment 

    Van Dyk, Louise; Fourie, Lynnette (Department of Communication Science, University of the Free State, 2016)
    This article proposes redefined relationship indicators for the stakeholder relationship between corporate donors and the non-profit organisations (NPOs) they fund as part of their corporate social investment (CSI) activities. ...
  • The communication challenges of issue management in a postmodern world: a case study of the South Durban Industrial Basin 

    Mersham, Gary (Department of Communication Science, University of the Free State, 2016)
    This article describes the failure of issue management communication in resolving an enduring pollution crisis stretching over two decades in South Africa’s South Durban Industrial Basin (SDIB). A crisis of responsibility ...
  • Mapping the social media landscape: a profile of tools, applications and key features 

    Coetzee, Mercia; Wilkinson, Annette; Krige, Daleen (Department of Communication Science, University of the Free State, 2016)
    This article is based on a 2014 explorative study investigating the use of social media applications in an educational context by means of a systematic analysis of internationally published and researched studies. The ...
  • Corporate social responsibility communication: a consumer survey at the National Zoological Gardens of South Africa 

    Van Heerden, Nicolene; De Beer, Estelle (Department of Communication Science, University of the Free State, 2016)
    Globalisation and increased stakeholder pressure have compelled companies to be more creative in their pursuit of legitimacy in contemporary society. Against this background, companies are expected to establish a reputation ...
  • Poetry in the act of killing: the bloody origin of language and communication 

    Sonderling, Stefan (Department of Communication Science, University of the Free State, 2016)
    There is a common belief that war and violence hinder communication, and conversely, communication has the power to end wars and conflicts. This article challenges such logic and argues that human identity, language, meaning ...
  • Complexity and opportunity in science communication 

    Caldwell, Marc (Department of Communication Science, University of the Free State, 2016)
    Science communication is resurgent at this time, early in the 21st century, when signs abound of a return to Enlightenment and a change in structures of knowledge comparable to the 17th transition from feudalism to the ...
  • Information and communication 

    Strauss, Danie (Department of Communication Science, University of the Free State, 2016)
    After the Enlightenment of the 18th century concern for the lonesome individual and the need for communication gave birth to the academic disciplines of psychology and communication science. Positivism and the linguistic ...
  • Considering Ubuntu for satirical (online) communication: comments on Jesus is a Shangaan 

    Chasi, Colin; Lowane, Ntsako (Department of Communication Science, University of the Free State, 2016)
    Satire is a genre of communication that enables people to say the unspeakable, often enabling powerful norms and powerful people to be questioned and challenged. As such, satire is a powerful weapon with which society may ...
  • A drought risk reduction message that sticks: a communication model for foundation phase children 

    Greyling, Cinde; Terblanche, Lydie; Jordaan, Andries J. (Department of Communication Science, University of the Free State, 2016)
    Too often, children’s communication needs are not considered when it comes to important messages – especially concerning disaster risk reduction. Drought has a significant impact on children both mentally and physically, ...