Searching for 'African' perspectives in South African media's discourse on Zimbabwe's challenges
Abstract
The year 2000 witnessed an aggressive displacement of white farmers by Zimbabwe’s
war veterans in pursuit of an unfulfilled African struggle for land repossession
usurped by British colonialists led by Cecil John Rhodes in the 19th century. This
turn of events received international media attention. Both in Africa and abroad,
the media attacked Zimbabwean President Robert Mugabe and called for Mugabe’s
removal from power. Pressure was exerted on the Southern Africa Development
Community-appointed mediator, Thabo Mbeki, to drop “quiet diplomacy” and
adopt an aggressive and uncompromising approach to Mugabe. African leaders,
including Mbeki, saw the media’s attitude as pro-Western and anti-African. This
article, utilising Afrocentricity as theoretical framework, examines how the South
African newspaper City Press, a self-proclaimed “distinctly African” newspaper,
handled the Zimbabwean crisis, with particular reference to the land issue and
taking into cognisance traditional African culture’s stance with regards to land
ownership.