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dc.contributor.authorKotzee, Rozanne
dc.contributor.authorBreytenbach, H. J.
dc.date.accessioned2016-07-21T09:00:00Z
dc.date.available2016-07-21T09:00:00Z
dc.date.issued2013
dc.identifier.citationKotzee, R., & Breytenbach, H. J. (2013). The uses and gratifications of music, by personality type, of a central South African radio station's audience. Communitas, 18, 136-155.en_ZA
dc.identifier.issn1023-0556 (print)
dc.identifier.issn2415-0525 (online)
dc.identifier.urihttp://hdl.handle.net/11660/3669
dc.description.abstractWhile music is the main product of many radio stations, this study seeks to gain insight into the music preferences of a central South African radio station’s audience. The study into the personality psychology of music has remained mainly mute. Various questions remain regarding individual differences and different uses of music, as well as individual differences and music preference (Rentfrow & Gosling 2003). By examining the patterns of music use and the relationship between music use and audiences’ psychographic profiles, and by employing the Ten-Item Personality Inventory (TIPI) and the Uses of Music Inventory (UMI), this study might contribute to the development of a more efficient model in the construction of a radio station’s music content and diversity.en_ZA
dc.language.isoenen_ZA
dc.publisherDepartment of Communication Science, University of the Free Stateen_ZA
dc.subjectTen-Item Personality Inventory (TIPI)en_ZA
dc.subjectUses of Music Inventory (UMI)en_ZA
dc.subjectRadioen_ZA
dc.subjectSouth Africaen_ZA
dc.subjectPsychologyen_ZA
dc.titleThe uses and gratifications of music, by personality type, of a central South African radio station's audienceen_ZA
dc.typeArticleen_ZA
dc.description.versionPublisher's versionen_ZA
dc.rights.holderDepartment of Communication Science, University of the Free Stateen_ZA


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