Browsing COM 2010 Volume 15 by Issue Date

Now showing items 1-13 of 13

    • Exploring reaction to subliminal codes in print advertising 

      Judeel, Ilse; Mulder, Dalme; Beelders, Tania (Department of Communication Science, University of the Free State, 2010)
      Advertising is a huge industry and has a perpetual influence on any economy. Although visual communication lies at the core of advertising effectiveness, the power of visual communication does not nearly receive the ...

    • Visual dimensions of academic discourse in higher education 

      Archer, Arlene (Department of Communication Science, University of the Free State, 2010)
      This article explores the visual nature of academic discourse within Higher Education in South Africa. It provides insight into the increasing influence of the visual in academic writing – arguing that the materiality ...

    • The 'visual spectacle' of soap opera and reality television 

      Burger, Mariekie (Department of Communication Science, University of the Free State, 2010)
      In contrast to the concerns of scholars that the visual spectacle of television lulls audiences into passive consumption of pre-packaged entertainment, this article argues that popular television formats can address ...

    • Using visual data to 'save lives' in the age of AIDS? 

      Mnisi, Thoko; De Lange, Naydene; Mitchell, Claudia (Department of Communication Science, University of the Free State, 2010)
      This article outlines the use of a digital archive, a data set of staged photos around HIV and Aids related stigma, with educators in two rural schools, exploring their views on using it in their teaching to address stigma. ...

    • Contextualising the sax appeal and the Danish cartoon furores for South Africa 

      Jones, Nicola (Department of Communication Science, University of the Free State, 2010)
      This article discusses what a free and responsible press means in pluralistic democracies, focussing specifically on whether that includes the freedom to offend. It argues that there is a distinction between hate speech ...

    • Visual communication - a transcendental empirical-perspective 

      Strauss, D. F. M. (Department of Communication Science, University of the Free State, 2010)
      The recent pictorial turn, succeeded by a visual turn, led to a new appreciation of visual communication in human culture. Communication is normally associated with subjectsubject rela tions. The qualification “visual” ...

    • Cinema and communication: 'cinelogic' and 'cinaesthesis' 

      Olivier, Bert (Department of Communication Science, University of the Free State, 2010)
      The article explores the various ways in which cinema “communicates” meaning, making use of the five materials of film, namely three of an auditory nature and two of a visual nature: dialogue, soundtrack (music) and noise ...

    • Copyright issues about prosumer-produced digital visual culture productions 

      Pitcher, Sandra (Department of Communication Science, University of the Free State, 2010)
      The way in which culture and society is derived has changed drastically since the expansion of globalisation. The effects garnered by such an expansion have left individual citizens feeling “lost” within a fragmented ...

    • Kuns en die kommunikasie van andersheid 

      Roodt, Anton (Department of Communication Science, University of the Free State, 2010)
      Abstract not available

    • Strategies for stabilising pictorial meaning in a low-literate target group 

      Gaede, Rolf. J (Department of Communication Science, University of Free State, 2010)
      The article discusses the process of developing a nutrition education calendar for an elderly, low-literate target group in Sharpeville. This occurred in three phases: (a) an ex-post evaluation of the existing nutrition ...

    • Reflective visual literacy: far more than meets the eye 

      Jordaan, Danie (Department of Communication Science, University of the Free State, 2010)
      The commonly accepted notion that a picture is worth a thousand words paradoxically places greater communicative value on images than on spoken or written language. Ironically, a lingering precedence of letters and numbers ...

    • Third screens, third cinema, third worlds and triadomania: examining cellphilm aesthetics in visual culture 

      Dockney, Jonathan; Tomaselli, Keyan G. (Department of Communication Science, University of the Free State, 2010)
      This article discusses cellphilm aesthetics and their resultant effect for visual culture in the 21st century. The new media have impacted traditional analogue structures with profound effects. The cellphone, for example, ...

    • The current state of research in the social sciences 

      Mayekiso, Thoko (Department of Communication Science, University of the Free State, 2010)
      Abstract not available