Recent Submissions

  • Orbituary: Prof F. H. Terry Terblanche (17 June 1939 -30 April 2014) 

    De Wet, Johann C. (Department of Communication Science, University of the Free State, 2014)
    Abstract not available
  • Tattooing amongst youth in Bloemfontein: skin deep communicative signs of a minority group? 

    Lombard, Elbie; Bergh, Luna (Department of Communication Science, University of the Free State, 2014)
    This article reports on a research project that was undertaken to determine both the scope and communicative value of tattoos mainly among students of the University of the Free State (UFS) in Bloemfontein, South Africa. ...
  • The use of Twitter in branding: the case of the University of the Free State 

    Snyman, Annette; Mulder, Dalmé (Department of Communication Science, University of the Free State, 2014)
    Twitter is shaping brand communication globally at a mere 140 characters a time. Although Twitter is seen as a social media platform with little impact, the number of followers that can be attained “tweet” another story. ...
  • Managing online user generated brand risk: an exploratory case study of selected South African cellular service provider brands 

    Verwey, Sonja; Muir, Clarissa (Department of Communication Science, University of the Free State, 2014)
    The development of web-based technology has resulted in changing communication models which allows for a shift in the power of voice away from the brand to that of its stakeholders. Consumers have increasingly become ...
  • Communicating masculinity: attitudes of adolescent males in rural South Africa to rape and gender relations 

    Nedombeloni, Hulisani; Oyedemi, Toks (Department of Communication Science, University of the Free State, 2014)
    Rape is a national crisis in South Africa. The high prevalence of rape is evidenced by reports that a woman is raped every four minutes. Various studies have explored attitudes of adolescents to rape; however, they tend ...
  • Perceived benefits of Freirean and grassroots comics workshops within three Bushmen communities 

    Grant, Julie; Dicks, Andrew (Department of Communication Science, University of the Free State, 2014)
    Participatory research and development methods are purported to improve communication between participants and researchers/extension agencies to allow more appropriate development strategies and empower local communities. ...
  • The rhetorical imprint from a constructivist perspective 

    Cawood, Stephanie; De Wet, Johann C. (Department of Communication Science, University of the Free State, 2014)
    The rhetorical imprint, ideal for probing the rhetoric of a single rhetor, is defined as a unified set of characteristics that function at the manifest and latent levels of rhetoric. From a constructivist viewpoint, this ...
  • Fanon's perspective on intercultural communication in postcolonial South Africa 

    Sonderling, Stefan (Department of Communication Science, University of the Free State, 2014)
    This article develops a Fanonian perspective to understand intercultural communication in postcolonial South Africa. Apartheid’s demise is communicated as a moral victory over evil and South African whites are persuaded ...
  • Time and communication 

    Strauss, D. F. M (Department of Communication Science, University of the Free State, 2014)
    This article commences by paying attention to the dual role of signs, as physical subjects and communicative objects – both being correlated with physical law and communicative principles. In order to show that time ...
  • Transmission and dialogue in the problematic of communication 

    Caldwell, Marc (Department of Communication Science, University of the Free State, 2014)
    The term dialogue is a tantalising synonym for “communication”, and is often considered more “communicative” than transmission. In fact, we have come to refer to transmission and dialogue paradigms at a time when the ...
  • Out-of-home advertising media: theoretical and industry perspectives 

    Van der Waldt, D. L. R.; Roux, A. T. (Department of Communication Science, University of the Free State, 2014)
    Out-of-home (OOH) advertising media traditionally have not accounted for a large share of advertising budgets, but overall expenditure has grown considerably in recent years. Due to the transformation of the OOH ...
  • Fantasy themes and frames in The Star on Oscar Pistorius in the aftermath of the 2013 shooting 

    Marais, Willemien; Grobler, André; Terblanche, Lydie; Litabe, Boitumelo (Department of Communication Science, University of the Free State, 2014)
    This article reports on research conducted as part of two studies focusing on media reportage in the immediate aftermath and bail application of athlete Oscar Pistorius after fatally shooting his girlfriend, Reeva ...