AA 2013 Volume 45 Issue 2
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Signposting the inferencing route: a relevance theoretic analysis of intertextuality and metaphors in print advertisements
(University of the Free State, 2013)English: This article reports an analysis of the manner in which copywriters use direct and indirect product claims to guide consumers’ interpretations of metaphors in print advertisements. The analysis utilises a relevance ... -
Tonality and texture in Arnold van Wyk’s Vier weemoedige liedjies: musical, poetic and personal considerations
(University of the Free State, 2013)English: The four poems as set in Arnold van Wyk’s (1916-1983) Vier weemoedige liedjies (Four sad little songs [1934, published 1949]) present a continuum of consciousness that explores various aspects of a sense of loss ... -
Reifying things or relations: substantialism versus functionalism
(University of the Free State, 2013)English: Our awareness of a diversity of things as well as a multiplicity of relationships took shape in the history of philosophy and the various academic disciplines, embodied in a constant struggle between allegedly ... -
Perceptions of bonus incentive schemes at a major South African private bank
(University of the Free State, 2013)English: Private bankers are scarce and the type of bonus incentive scheme banks use to attract and retain them plays a vital role in ensuring that they are motivated to perform in accordance with the outputs expected from ... -
Wordless picture books in parent-child reading in a South African context
(University of the Free State, 2013)English: This article is the result of an exploratory study into the feasibility of the use of wordless picture books with the aim of developing a culture and love of reading within the South African context, as approached ... -
Engaging with the literature in postgraduate research
(University of the Free State, 2013)English: Although supervisors provide relevant guidance, many postgraduate students find it difficult to make sense of the roles and functions of the literature in the various phases of their research work. This article ... -
HIV and AIDS policy implementation: the case of a major South African hotel group
(University of the Free State, 2013)English: HIV and AIDS have a disrupting impact on all businesses by increasing costs and decreasing productivity. This applies, in particular, to South Africa, a country faced with extremely high HIV and AIDS infection ... -
The relationship between marital status and life satisfaction among South African adults
(University of the Free State, 2013)English: This article examines the association between marital status and reported life satisfaction in South Africa. Using the 2008 National Income Dynamics Survey, the relationship between marital status and life ... -
Psychological resources as predictors of academic performance of first-year students in higher education
(University of the Free State, 2013)English: This article aims to determine whether psychological resources (hope, optimism and resilience) can be potential predictors of academic performance. A cross-sectional survey design was used and the sample consisted ... -
Tracing some consensus regarding pre-scientific frameworks in philosophy of science
(University of the Free State, 2013)English: The wide and sophisticated terminology of contemporary philosophy of science seemingly points toward a multitude of different pre-scientific frameworks (for example, worldviews, philosophy) directing our scientific ...
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