Browsing COM 2015 Volume 20 by Title
Now showing items 1-11 of 11
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Brand storytelling: the case of Coca-Cola 's journey corporate website
(Department of Communication Science, University of the Free State, 2015)Brand storytelling is an evolving branding technique which involves continuous narratives about the brand through publishing and sharing useful brand-related content with consumers. Publishing content no longer includes ... -
Communicating paradigmatic intellectual orientations: the mediating role of persistent theme
(Department of Communication Science, University of the Free State, 2015)All humans have the capacity to live in organised societies and to communicate the basic patterns of such societies to forthcoming generations. If they are accompanied by persistent themes operative within intellectual ... -
A future direction for HIV/AIDS communication: participation, HIV positive celebrities and their public self-expression
(Department of Communication Science, University of the Free State, 2015)After almost three decades of HIV/Aids communication in South Africa, a recent HSRC report (Shisana et al. 2014) indicated that South Africans’ knowledge on HIV/Aids has declined in the last few years and risky sexual ... -
How Koo beat Coke: building a brand narrative versus traditional advertising
(Department of Communication Science, University of the Free State, 2015)The 2011 annual top brand survey, conducted by Sunday Times in South Africa, provided a representative cross-section of 33 brands from various categories in the general consumer space, and 13 in the business landscape. ... -
Interpersonal communication about sexuality and HIV/AIDS-related messages among South African high school learners
(Department of Communication Science, University of the Free State, 2015)Communication between adolescents and associated others about sex-related issues is considered to be important in promoting healthy behaviour among young people. Sexual behaviour by adolescents is influenced by conversations ... -
The learning organisation against a ceiling: can it move beyond the barrier?
(Department of Communication Science, University of the Free State, 2015)In this critical literature review of the learning organisation and specifically the spirituality dimension of the concept, the aim is to identify possible aspects that will assist in operationalising the idea. The ... -
Paradigms, perspectives and practice of public relations and communication: implication for 'disciplined imagination' in South African scholarship
(Department of Communication Science, University of the Free State, 2015)Increasing technological complexity and globalisation have resulted in fundamental societal and business changes that require scholars and practitioners to challenge their own assumptions, and come to grips with the ... -
Parental communication about sex and motherhood trends among students at a South African university
(Department of Communication Science, University of the Free State, 2015)Pregnancy among teenagers and unmarried young adults is common in South Africa. This presents challenges and concerns due to the association with lower socio-economic status, lack of paternal support and commitment among ... -
Reading tabloids in Zulu: a case study of Isolezwe
(Department of Communication Science, University of the Free State, 2015)This article revolves around an analysis of the relationship between Isolezwe newspaper, a South African mass-market tabloid, and its consumers who are mainly Zulu-speaking black readers. In view of the decline in newspaper ... -
Searching for 'African' perspectives in South African media's discourse on Zimbabwe's challenges
(Department of Communication Science, University of the Free State, 2015)The year 2000 witnessed an aggressive displacement of white farmers by Zimbabwe’s war veterans in pursuit of an unfulfilled African struggle for land repossession usurped by British colonialists led by Cecil John Rhodes ... -
A strategic organisation-stakeholder relationship-building model: an external organisational-orientated perspective
(Department of Communication Science, University of the Free State, 2015)To fill the gap in existing literature to build organisation-stakeholder relationships (OSRs) and to expand the body of knowledge on the process of OSR-building, Slabbert (2012) developed a model that provided a partnership ...