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dc.contributor.advisorVan der Merwe, W. J. C.
dc.contributor.authorMaliehe, Makhakhe
dc.date.accessioned2015-11-10T11:36:15Z
dc.date.available2015-11-10T11:36:15Z
dc.date.copyright2007-11
dc.date.issued2007-11
dc.date.submitted2007-11
dc.identifier.urihttp://hdl.handle.net/11660/1553
dc.description.abstractThis research study advocates that radio stations in Lesotho should make full use of the benefits offered by marketing both as a philosophy and a business function. The research study also recommends that the radio stations in Lesotho use the strategic marketing planning steps and approach that have been prescribed throughout this project, that is, the development of a mission statement, corporate objectives, situation analysis, competitor analysis, and marketing objectives.en_ZA
dc.language.isoenen_ZA
dc.publisherUniversity of the Free Stateen_ZA
dc.subjectRadio broadcasting -- Lesotho -- Marketingen_ZA
dc.subjectRadio broadcasting -- Lesotho -- Managementen_ZA
dc.subjectMarketing -- Planningen_ZA
dc.subjectThesis (Ph.D.(Business Management))--University of the Free State, 2007en_ZA
dc.titleStrategic marketing planning for radio stations in Lesothoen_ZA
dc.typeThesisen_ZA
dc.rights.holderUniversity of the Free Stateen_ZA


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