Masters Degrees (Business Management)
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Lojaliteitsbemarking van handelsbanke onder professionele gegradueerdes
(University of the Free State, 2003-06)During the last five years, the financial services sector has undergone drastic changes, resulting in a market place which is characterised by intense competition and increased deregulation. In the new market place, ... -
Debt and the management of personal finances
(University of the Free State, 2006-12)English: High personal debt levels, as well as low savings ratios, seems to be the norm rather than the exception in most developed countries and South Africa is definitely not excluded from this growing phenomenon. After ... -
The personal financial management practices of young married couples
(University of the Free State, 2011-12)English: An economic crisis has severe consequences for a country in terms of high job losses, lower income and a decrease in investments. Consumer demands are an important factor to help keep the economy strong, but when ... -
Credit financing for SMMES in the Free State: development financing institutions versus commercial banks
(University of the Free State, 2010-05)Access to credit finance is a challenge that faces SMMEs in developing economies such as South Africa. This challenge has been a burning issue to a number of researchers and policy makers alike. The development of SMMEs ... -
The impact of product placement on consumer involvement in the South African automotive industry
(University of the Free State, 2016-01)This study contributes to the effectiveness of product placement as a marketing communications strategy responsible for consumer involvement with the product. In today’s communication environment, marketers are experiencing ... -
Business practices as an implication for SMEs growth
(University of the Free State, 2016)English: With the current bleak state of the economy, both in South Africa and globally, resulting in high unemployment and poverty levels, citizens of countries have had to resort to entrepreneurship as a means to ... -
Factors and characteristics impacting underpricing of Initial Public Offerings (IPOs) on the Johannesburg Securities Exchange (JSE)
(University of the Free State, 2015-12)English: The research was undertaken to determine the factors and characteristics that impact underpricing of Initial Public Offerings (IPOs) on the Johannesburg Securities Exchange (JSE). The data were acquired from the ... -
The long-term performance of failed Initial Public Offerings (IPOs) on the Johannesburg Stock Exchange (JSE)
(University of the Free State, 2016-01)English: One of the oldest and most popular phrases in business is: “The only way to survive is to grow” (Audretsch and Lehmann, 2005:6). However, more often than not the need to grow exceeds the financial resources available ... -
Social media marketing versus traditional marketing in the South African motor industry
(University of the Free State, 2014-06)Abstract not available -
Faktore wat winsgewende groei in klein en mediumgrootte sakeondernemings beïnvloed
(University of the Free State, 1997-05)English: The existence of a small business sector presents certain advantages to economic households. The continued existence of the small business sector will, however, only be secured if small businesses grow profitably. ... -
Die verhoudingsvoorneme van motorkopers in die Vrystaat
(University of the Free State, 2007-11)Die hoofdoel van die studie is om vas te stel of die verhoudingsvoorneme van motorkopers in die Vrystaat as basis vir marksegmentering gebruik kan word ten einde te bepaal of klante ’n positiewe verhoudingsvoorneme toon ... -
Performance measurement practices in selected Eritrean manufacturing enterprises
(University of the Free State, 2004-12)Performance measures in the past primarily focused on production and were aimed at attaining increased short-term operational efficiency in terms of financial indicators. This type of measurement is too narrowly focused ... -
Contact efficiency of Web sites: a marketing perspective
(University of the Free State, 2003-03)English: The Internet has received a great deal of attention in the media and many companies have set up an Internet presence. According to NUA the commercial domain is the largest domain on the Internet (44 520 209 hosts). ... -
An evaluation of business support services to SMMEs in the Free State
(University of the Free State, 2010-11)English: In the past twenty years there has been major change in the way business support services are rendered in the global economy. These shifts have brought new insights into the process of business support services. ... -
'n Ondersoek na entrepreneurseienskappe onder sekondêre skoolleerlinge
(University of the Free State, 1995-11)Afrikaans: 'n Kernvraag wat swaar op die hart van elke Suid-Mrikaanse skoolleerling rus, is hoe hy/haar hom-/haarself loopbaangewys kan voorberei in 'n land waar kwynende werkgeleenthede, sosiale en politieke onrus en ... -
An analysis of the process from innovation to commercialization: a South African perspective
(University of the Free State, 2012-10-17)English: Economies, organizations (small, medium and large) and individuals must discover and commercialize new products in order to compete and prosper in the 21st century global economy. The importance of introducing new ... -
The impact of entrepreneurial characteristics and business practices on the long term survival of small and medium enterprises (SMEs)
(University of the Free State, 2011)In South Africa, entrepreneurial ventures have a low survival rate as entrepreneurs start businesses but are unable to turn them into sustainable businesses (Foxcroft, Wood, Segal, Herrington and Kew, 2002: 14). Fatoki and ... -
Foreign direct investment of Chinese SMEs in the Free State
(University of the Free State, 2010)According to the Global Entrepreneurship Monitor survey, South Africa has a low early stage entrepreneurial activity rate of 7.8%, which is significantly lower than the average for all efficiency-driven economies (11.4%) ... -
Closing the customer gap through effective employees
(University of the Free State, 2015-02)This study attempts to contribute to the current knowledge to determine the factors that influence front-line employees in delivering a sustainable quality service. It is nearly impossible to deliver a quality service ... -
The management of trade credit in small and medium-sized enterprises
(University of the Free State, 2014-12)English: Of the economically active population in South Africa, approximately 24.5% are unemployed (Statistics South Africa, 2009). South Africa experiences severe income inequality and high levels of poverty. SMEs are ...
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