Communication Science
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A leadership communication value chain model
(University of the Free State, 2017-12)Abstract not available -
An analysis of the traditions of communication theory in Ian Mcewan's atonement
(University of the Free State, 2017-01)English: The discipline of communication science is delineated by an intellectual smorgasbord of theoretical perspectives, principles, and assumptions about the communication phenomenon, which originated from interdisciplinary ... -
Communication indicators for integrating diverse cultures in junior female residences at the University of the Free State
(University of the Free State, 2011-05)In spite of the fact that the University of the Free State (UFS) has been recognised as a leader in the transformation process in South African higher education, an area of great concern at this institution was the ... -
Die plek en rol van skakelwerk aan die Universiteit van die Oranje-Vrystaat
(University of the Free State, 1977-12)Afrikaans: In hierdie studie is in ontleding onderneem van die plek en rol van skakelwerk aan die UOVS. Dit is in analitiese studie wat gegrond is op primêre bronne asook sekondêre bronne wat as bylaes aangeheg is. In ... -
An analysis of the traditions of communication theory in Ian Mcewan's atonement
(University of the Free State, 2017-01)English: The discipline of communication science is delineated by an intellectual smorgasbord of theoretical perspectives, principles, and assumptions about the communication phenomenon, which originated from ... -
The influence of lecturers' verbal and non-verbal immediacy behaviour on perceived affective and cognitive learning
(University of the Free State, 2004-01)The results indicated that the impact of the perceived immediacy operated differently for the two groups, although they should be interpreted with some degree of caution. There were significant relationships for the whole ... -
An integrated communication model for marketing the UFS
(University of the Free State, 2008-06)English: The higher education environment in South Africa has changed much in the past decade. In transforming the higher education sector, markets were created that lead to the corporatisation of universities. Corporate ... -
Perceptiveness of U.F.S. students towards racial messages in newspapars
(University of the Free State, 2002-03)In 1998, the Human Rights Commission (HRC) received a request from two professional bodies, The Black Lawyers Association (BLA) and the Association of Black Accountants of South Africa (ABASA), to investigate two newspapers. ... -
The role of music selection in the decline of KovsieFM's listenership
(University of the Free State, 2016-07)English: In August 2012, KovsieFM’s listenership was estimated at 60 000 listeners for the period March to June 2012. Less than two years later, in June 2014, KovsieFM’s listenership was measured at 9 000 listeners for ... -
The development of an Integrated Communication (IC) audit framework for a decentralized business enterprise
(University of the Free State, 2016)English: Integrated Communication (IC) seems the ideal solution to engage in meaningful conversation with various stakeholder groups. Through the implementation of this strategy, companies can use two-way communication to ... -
Nat Nakasa as existential journalist
(University of the Free State, 2016-02)English: South African journalist Nat Nakasa’s short career in journalism started at Drum magazine in Johannesburg in 1958 and ended in New York City when he died of suicide in 1965. Arguably, Nakasa was not the most ... -
An evaluation of COPE's communication strategy for 2011 municipal elections campaign in the Northern Cape
(Department of Communication Science, University of the Free State, 2012)The article is guided by the following research question: What factors found expression, and influenced the extent to which COPE’s 2011 municipal elections campaign in the Northern Cape met the objectives set in the developed ... -
Knowledge management in higher education
(Department of Communication Science, University of the Free State, 2011)Abstract not available -
Tattooing amongst youth in Bloemfontein: skin deep communicative signs of a minority group?
(Department of Communication Science, University of the Free State, 2014)This article reports on a research project that was undertaken to determine both the scope and communicative value of tattoos mainly among students of the University of the Free State (UFS) in Bloemfontein, South Africa. ... -
The use of Twitter in branding: the case of the University of the Free State
(Department of Communication Science, University of the Free State, 2014)Twitter is shaping brand communication globally at a mere 140 characters a time. Although Twitter is seen as a social media platform with little impact, the number of followers that can be attained “tweet” another story. ... -
The rhetorical imprint from a constructivist perspective
(Department of Communication Science, University of the Free State, 2014)The rhetorical imprint, ideal for probing the rhetoric of a single rhetor, is defined as a unified set of characteristics that function at the manifest and latent levels of rhetoric. From a constructivist viewpoint, this ... -
A crisis communication plan for municipalities: the case of the Frances Baard district municipality
(Department of Communication Science, University of the Free State, 2013)A crisis communication plan facilitates the effective flow of information between relevant organisation(s) and a community affected by a crisis. In 2010 the Frances Baard District Municipality, situated in the Northern ... -
The uses and gratifications of music, by personality type, of a central South African radio station's audience
(Department of Communication Science, University of the Free State, 2013)While music is the main product of many radio stations, this study seeks to gain insight into the music preferences of a central South African radio station’s audience. The study into the personality psychology of music ... -
Aspekte van narratiewe kommunikasie as retoriese strategie binne prediking
(Department of Communication Science, University of the Free State, 2013)Human beings are susceptible to the rhetorical power of narrative communication. Narrative communication is an organisational element that helps people to make sense of the world they live in. Rhetoric is the application ... -
Qualitative news frame analysis: a methodology
(Department of Communication Science, University of the Free State, 2012)Framing theory has become increasingly popular in media analysis. The idea of framing is based largely upon the book by sociologist Erving Goffman (1974) titled Frame Analysis: An essay on the organization of experience. ...
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