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Die vormlike vergestalting van konsepte binne advertensiekommunikasie
(University of the Free State, 2013-06)
English: Advertising communication has a unique character and different techniques are used to draw the consumer's attention. The way in which the message is communicated in the advertisement often contributes to the ...
'n Diskoersanalitiese ondersoek na die aard van Afrikaanse en Engelse radio-advertensies in reklamekompetisies
(University of the Free State, 2009)
English: A discourse analytical investigation is done into the nature of Afrikaans and English radio advertisements in advertisement competitions, namely, The Loerie Awards (English and Afrikaans) and the Pendoring Awards ...