Van der Merwe, J. C.2017-10-172017-10-172009Van der Merwe, J. C. (2009). Communicative-philosophical challenges of managing a male residence at the University of the Free State. Communitas, 14(1), 43-56.1023-0556 (print)2415-0525 (online)http://hdl.handle.net/11660/7275Institutions of Higher Education have an important contribution to make towards the South African project, and residence life gives a university a unique opportunity to make a significant contribution towards nation building. In this article, the author will briefly discuss some of the challenges that he faced as head of a male residence at the University of the Free State (UFS) in the post-Reitz era. In the first part of the article the focus will be on the challenge of cultivating a post-apartheid citizenship amongst first-year students, as well as on the transformation process in the residences. Then the views of the university as a business and a residence as a house will be discussed. Throughout the article the influence of different ideologies will be critiqued, through the identification of specific “hyper-norms” that dominate other norms and values, and also lead to relations of domination between social groups. Some of the metaphors that are central in this whole process will be explored in terms of what each metaphor “highlights” and what it and its possible deconstruction “hides”.enHigher education institutionsResidence lifeMale residenceUniversity of the Free StatePost-Reitz eraArticleDepartment of Communication Science, University of the Free State