Social media marketing versus traditional marketing in the South African motor industry

Van Zyl, JohanGrobler, Elizna2016-02-042016-02-0414-Jun201414-Junhttp://hdl.handle.net/11660/2262Dissertation (MBA (Business Management))--University of the Free State, 2014Abstract not availableenMotor industry -- South Africa -- MarketingInternet marketingSocial media -- MarketingMarketingSocial media marketing versus traditional marketing in the South African motor industryDissertationUniversity of the Free State