Sanchez Sabate, R.Gelabert Santane, R. C.Badilla Briones, Y. A.Del Valle Rojas, C.2017-06-272017-06-272017Sanchez Sabate, R., Gelabert Santané, R. C., Badilla Briones, Y. A., & Del Valle Rojas, C. (2017). Christian and secular values for sale: the religious apostasy of celebrity and Disney's "Hannah Montana" star Miley Cyrus. Acta Theologica, 37(1), 97-119.1015-8758 (print)2309-9089 (online)http://dx.doi.org/10.4314/actat.v37i1.7http://hdl.handle.net/11660/6409Religious apostasy is a complex phenomenon that becomes even more obscure when it involves public figures in the media industry with economic interests at stake. A paradigmatic case is that of American singer Miley Cyrus, who went from being a famous religious role model for conservative American evangelical Christians to becoming a secular and liberal celebrity, playing in highly sexualized live shows and videos. Drawing on a complementary use of sociological, economic and language theories of value, this paper explores Cyrus’ religious apostasy as a transformation from a Christian commodity to a secular one. Our study shows that, while for the industry, be it Christian or secular, Cyrus’ sociological and language values are always subsidiary to her economic value as a commodity, for Christian consumers, her economic value depends on her social and language values.enMiley CyrusWalt DisneyConservative evangelicalsTheories of valueArticleFaculty of Theology, University of the Free State