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dc.contributor.authorSchutte, Paul
dc.date.accessioned2017-10-17T08:23:35Z
dc.date.available2017-10-17T08:23:35Z
dc.date.issued2009
dc.identifier.citationSchutte, P. (2009). Revisiting Hofstede among South African students: some intercultural communication guidelines for the workplace. Communitas, 14(1), 1-16.en_ZA
dc.identifier.issn1023-0556 (print)
dc.identifier.issn2415-0525 (online)
dc.identifier.urihttp://hdl.handle.net/11660/7274
dc.description.abstractThis research addressed two questions: (1) Are black and white students rather more different or similar concerning Hofstede’s cultural dimensions?; and (2) How should culture differences be accommodated during communication? A questionnaire was administrated among a sample of 1374 respondents, 50% black and 50% white students, from three different universities. The findings provided a glimpse of the “cultural software of the mind” of students who will be employees in different organisations in the near future. The findings indicate that there are more similarities than differences concerning the cultural dimensions, irrespective of biographical, racial or ethnic differences. The vast majority (83%) agreed that some form of accommodation should take place. Sixty three different suggestions have been mentioned by all respondents. It is noteworthy that the three with the highest frequency are the same for both groups: knowledge of the other culture, respect for them and the use of English as code for communication. This indicates and proves to a certain extent that, despite the existence of certain differences, these respondents are not only rather similar concerning the cultural dimensions alone, but also in their suggestions on how to accommodate cultural differences during their communication with people from another culture.en_ZA
dc.language.isoenen_ZA
dc.publisherDepartment of Communication Science, University of the Free Stateen_ZA
dc.subjectHofstedeen_ZA
dc.subjectSouth African studentsen_ZA
dc.subjectCultureen_ZA
dc.subjectCommunicationen_ZA
dc.subjectWorkplaceen_ZA
dc.subjectBlack studentsen_ZA
dc.subjectWhite studentsen_ZA
dc.titleRevisiting Hofstede among South African students: some intercultural communication guidelines for the workplaceen_ZA
dc.typeArticleen_ZA
dc.description.versionPublisher's versionen_ZA
dc.rights.holderDepartment of Communication Science, University of the Free Stateen_ZA


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