The status of business social responsibility among SMMEs in the built environment of Gauteng Province, South Africa

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Date
2010
Authors
Ladzani, Watson
Seeletse, Solly
Journal Title
Journal ISSN
Volume Title
Publisher
University of the Free State
Abstract
English: Many small, micro- and medium-sized enterprises (SMMEs) of South Africa in the built environment do not use business social responsibility as a necessary management performance function to market and sustain their businesses. It appears that the implementation of this important management performance function is hampered by a lack of knowledge regarding the important role that business social responsibility plays. Another challenge that is faced is limited financial and human resources. A study was undertaken to investigate and establish the status of SMMEs’ business social responsibility in order to promote an awareness of this management performance function in the community, and on SMMEs’ growth, continuous performance improvement and sustainability. A quantitative comparative design was used to collect primary data from 326 respondents. These respondents were from 64 randomly selected SMMEs in the study area. Structured interviews were used for this purpose. The main findings revealed an underperformance of business social responsibility among the sampled SMMEs. More than a third (39%) of SMMEs had not yet started implementing social responsibility activities in their businesses as opposed to only 7.2% who had high scores of involvement with business social responsibility activities. This low performance confirms the findings of other studies on SMMEs reported in the literature. It is recommended that government policies be designed to support business social responsibility and that all stakeholders promote social responsibility awareness. In addition, it is recommended that reward systems be implemented to recognise SMMEs that implement businesses social responsibility in their communities.
Afrikaans: Heelwat klein, medium- en mikro-ondernemings (KMMO’s) in die boubedryf gebruik nie die bestuur se sosiale verantwoordelikheid as ‘n noodsaaklike prestasiefunksie in die bestuur om hul bedrywe te bemark en te ondersteun nie. Min kennis van die belangrike rol wat ‘n bestuur se sosiale verantwoordelikheid vervul, asook beperkte finansiële en menslike hulpbronne is skynbaar die onderliggende uitdagings om hierdie belangrike bestuursprestasiefunksie te implementeer. Hierdie studie ondersoek en vestig die status van KMMO’s se sosiale verantwoordelikheid ten einde die bewustheid en trefkrag van hierdie bestuursprestasiefunksie in die gemeenskap te verhoog en ook die KMMO se vordering, voortgesette prestasieverbetering en uithouvermoë te bevorder. ‘n Kwantitatiewe vergelykende ontwerp is gebruik om primêre data van 326 respondente in te samel. Hierdie respondente is geselekteer by wyse van ‘n ewekansige steekproef wat 64 KMMO’s verteenwoordig. Strukturele onderhoude is vir hierdie doel gebruik. Die hoofbevindings toon ‘n onderliggende prestasie van sosiale verantwoordelikheid in die bestuur by die KMMO’s wat ondersoek is. Meer as ‘n derde (39%) van die KMMO’s het nog nie begin om sosiale verantwoordelikheidsaktiwiteite in hul besighede te implementeer nie teenoor slegs 7.2% wat hoë tellings van betrokkenheid met sosiale verantwoordelikheidsaktiwiteite in die bestuur het. Hierdie lae prestasie bevestig die bevindings van ander studies oor KMMO’s wat in die literatuur gerapporteer word. Daar word aanbeveel dat regeringsbeleide ontwerp word om die sosiale verantwoordelikhede van bestuur te ondersteun, dat alle aandeelhouers met sosiale verantwoordelikhede bevorder word en beloningstelsels geïmplementeer word om KMMO’s te identifiseer wat die sosiale bestuursverantwoordelikhede in hul gemeenskappe implementeer.
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Keywords
Built environment, Business social responsibility, Economic growth, Job creation, Small business
Citation
Ladzani, W., & Seeletse, S. (2010). The status of business social responsibility amongst SMMEs in the built environment of Gauteng Province, South Africa. Acta Structilia, 17(2), 29-52.