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    • The use of Twitter in branding: the case of the University of the Free State 

      Snyman, Annette; Mulder, Dalmé (Department of Communication Science, University of the Free State, 2014)
      Twitter is shaping brand communication globally at a mere 140 characters a time. Although Twitter is seen as a social media platform with little impact, the number of followers that can be attained “tweet” another story. ...