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    • Out-of-home advertising media: theoretical and industry perspectives 

      Van der Waldt, D. L. R.; Roux, A. T. (Department of Communication Science, University of the Free State, 2014)
      Out-of-home (OOH) advertising media traditionally have not accounted for a large share of advertising budgets, but overall expenditure has grown considerably in recent years. Due to the transformation of the OOH ...