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    • Gedagtes oor begeerte en mites in reklamekommunikasie 

      Moller, Jere; Van Niekerk, Angelique (Department of Communication Science, University of the Free State, 2006)
      Change in the world is reflected in almost every aspect of our lives - how we live, eat, communicate. For reasons of authentication the mass media use real people in real life settings to convince real people to buy or ...