Now showing items 64-83 of 193

    • Fanon's perspective on intercultural communication in postcolonial South Africa 

      Sonderling, Stefan (Department of Communication Science, University of the Free State, 2014)
      This article develops a Fanonian perspective to understand intercultural communication in postcolonial South Africa. Apartheid’s demise is communicated as a moral victory over evil and South African whites are persuaded ...
    • 'n Fantasietema-analasie van Maas se artikel 666 is net 'n syfer 

      Terblanche, Lydie; Jordaan, Danie (Department of Communication Science, University of the Free State, 2011)
      Given the reality of persuasive communication practices in South Africa, the question arises as to which rational and/or non-rational characteristics of the contents of rhetorical messages contribute to the way in which ...
    • Fantasy themes and frames in The Star on Oscar Pistorius in the aftermath of the 2013 shooting 

      Marais, Willemien; Grobler, André; Terblanche, Lydie; Litabe, Boitumelo (Department of Communication Science, University of the Free State, 2014)
      This article reports on research conducted as part of two studies focusing on media reportage in the immediate aftermath and bail application of athlete Oscar Pistorius after fatally shooting his girlfriend, Reeva ...
    • Film viewing in South Africa in 2007: some vexed questions 

      Glenn, Ian (Department of Communication Science, University of the Free State, 2008)
      This article examines the film-going habits and tastes of the South African public, focusing on which films generated the most income and were viewed by the largest public during 2007. It uses the data generated from ...
    • Finding a new policy model for public service broadcasting 

      Fourie, Pieter J. (Department of Communication Science, University of the Free State, 2005)
      The market paradigm in South Africa has eroded public service broadcasting (PSB) values and principles. The adoption of the market paradigm (even in a limited way) has diminished PSB's potential role in development and ...
    • Formulating messages for illiterate rural communities 

      Terblanche, Lydie (University of the Free State, 2000)
      There is growing realisation of the difficulty to communicate with illiterate rural communities in South Africa. It is imperative that we also begin to use communication media that really "speak" to the people. The main ...
    • From deaf to deaf: obtaining communication choice in an era of change 

      Smith, Magteld (Department of Communication Science, University of the Free State, 2005)
      This opinion piece is from a "deaf' perspective. The writer's intention is not to list all the prevailing misconceptions and misunderstandings about deafness, deaf people, and sign language. Rather, it is to promote a ...
    • A future direction for HIV/AIDS communication: participation, HIV positive celebrities and their public self-expression 

      Burger, Mariekie (Department of Communication Science, University of the Free State, 2015)
      After almost three decades of HIV/Aids communication in South Africa, a recent HSRC report (Shisana et al. 2014) indicated that South Africans’ knowledge on HIV/Aids has declined in the last few years and risky sexual ...
    • Gedagtes oor begeerte en mites in reklamekommunikasie 

      Moller, Jere; Van Niekerk, Angelique (Department of Communication Science, University of the Free State, 2006)
      Change in the world is reflected in almost every aspect of our lives - how we live, eat, communicate. For reasons of authentication the mass media use real people in real life settings to convince real people to buy or ...
    • Gedagtes oor uitkomsgebaseerde onderrig vir die kommunikasiekunde 

      Van Rheede van Oudtshoorn, G. P.; Kirsten, G. M. (University of the Free State, 2002)
      This article focuses on aspects of Outcomes Based Education (OBE) as a tool for facilitating the acquisition of skills and competencies in the study of Communication Science. It starts off whith an argument for the ...
    • Gedragsvorme van dosente wat 'n impak op onderrigkommunikasie uitoefen 

      Terblanche, F. H.; Terblanche, L. (Department of Communication Science, University of the Free State, 2005)
      The primary purpose of this literature review was to determine which aspects of communicative behaviour of lecturers assisted in promoting learning within a traditional teaching context. From a variety of research results ...
    • Gehalteversekering in hoër onderwys 

      Van Rheede van Oudtshoorn, G. P. (University of the Free State, 2000)
      Abstract not available
    • Health communication training for physicians: a qualitative study among UFS medical students 

      Pepler, Elsabe (University of the Free State, 2002)
      Complaints from patients about their doctors' communication have been on the increase during the past decades .. A certain group of researchers are of the opinion that doctors find themselves fully in the world of human ...
    • HIV/AIDS campaigns: a process model perspective 

      Rawjee, Veena; Jordaan, Danie (Department of Communication Science, University of the Free State, 2009)
      This research emerges within the context of the rapidly raising levels of human immunodeficiency virus (HIV) infections amongst young adults and the escalation of deaths from acquired immunodeficiency syndrome (Aids). ...
    • HIV/AIDS information needs of Grade 12 learners in Maseru 

      Mohale, Malume; De Wet, Johann C. (University of the Free State, 2003)
      In this article a needs-based perspective is suggested for approaching communication about HIV/Aids. The argumentation is guided by two assumptions. The first is that HIV/Aids communication campaigns that do not take into ...
    • How Koo beat Coke: building a brand narrative versus traditional advertising 

      Irwin, Ronald (Department of Communication Science, University of the Free State, 2015)
      The 2011 annual top brand survey, conducted by Sunday Times in South Africa, provided a representative cross-section of 33 brands from various categories in the general consumer space, and 13 in the business landscape. ...
    • The idea of changing places in intercultural communication 

      Fedler, Joanne; Olckers, Ilze (University of the Free State, 2001)
      This article explores the idea of "changing places" in intercultural communication within the context of the class room and the courts in our communities. The authors argue that in order to address the legacy of colonial ...
    • In gesprek met Marcus Fabius Quintilianus oor aspekte van kommunikasie-onderrig in die Nuwe Suid-Afrika 

      Terblanche, F. H. (University of the Free State, 2003)
      On the basis of the fact that knowledge of the past often goes hand-inhand with an understanding of the present, this article provides a synoptic consideration of the question of whether the Roman orator and educator, ...
    • In search of the Daily Sun's recipe for success 

      Froneman, J. D. (Department of Communication Science, University of the Free State, 2006)
      One of the most significant media events of the past decade has been the founding of the Daily Sun, a tabloid aimed at the low-income black market. This newspaper has become the nation's best-selling daily within a year. ...
    • Information and communication 

      Strauss, Danie (Department of Communication Science, University of the Free State, 2016)
      After the Enlightenment of the 18th century concern for the lonesome individual and the need for communication gave birth to the academic disciplines of psychology and communication science. Positivism and the linguistic ...