Now showing items 1-2 of 2
Customer retention strategies in the South African mobile phone network industry
(University of the Free State, 2015-01)
English: Customer retention in business is important to increase market share and profits. To retain customers in a competitive business environment, a set of marketing mix strategies, comprising of product, process, price, ...
Customer relationship management in Lesotho utility companies
(University of the Free State, 2015-11-16)
The objective of this study is to investigate how CRM could be managed and implemented in view of improving WASCO and LEC service delivery. The research is conducted against a backdrop of service delivery and quality ...