COM 2003 Volume 8

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Open Access
Die rol van terugvoering in internet-joernalistiek
(University of the Free State, 2003) Marais, Willemien; Breytenbach, H. J.; Pepler, Elsabe
The development of the Internet has had far-reaching implications for every conceivable area - and it is especially important as a medium of communication. The resulting development of electronic publications has also changed the subject of journalism forever. The most outstanding characteristic of the electronic newspaper is arguably its ability to stimulate interaction. This article therefore aims to illustrate this ability to stimulate and accommodate interactivity, or feedback, by comparing the amount and content of feedback to traditional newspapers and electronic newspapers. From the results the electronic newspaper's unique ·abilities regarding interactivity were evident. However, a few surprising results have shown that some readers, with regard to certain topics, still prefer the old-fashioned, paper-in-hand way.