AA 2011 Volume 43 Issue 4
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Browsing AA 2011 Volume 43 Issue 4 by Author "Saayman, Melville"
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Item Open Access Lessons in managing visitors’ experience at the Cape Town International Jazz Festival(University of the Free State, 2011) Williams, Karen; Saayman, MelvilleEnglish: This article aims to determine the key success factors that are of importance from the visitor’s point of view. The study found that visitors rated the most important factor as value and quality, which included affordable day and weekend passes, effective token service, adequate ablution facilities and personnel who are trained to handle inquiries.